CASCAR ANNOUNCES TITLE SPONSOR FOR SPORTSMAN SERIES: "THE POWER WATER SERIES" IN PARTNERSHIP WITH STEAM WHISTLE PILSNER
TORONTO, ON -- A new sponsor partnership for entitlement rights to the CASCAR Sportsman Series was announced today. The series will now be named the "Power Water Series". In addition to the Power Water title sponsorship, a new promotional agreement with Steam Whistle Pilsner was also announced.
The Power Water Series is an Ontario-based series with race events held at Barrie Speedway, the Mosport Oval Track facility, Kawartha Speedway, and Peterborough Speedway. The series has been title sponsored by CARQUEST Auto Parts for many years, and CARQUEST will continue to support the series at the event level throughout the 2005 season.
"CARQUEST has enjoyed a long and successful relationship with CASCAR, and has been proud to be the title sponsor of the Sportsman Series for many years," Stated Richard Racette of CARQUEST Canada. "We are pleased to welcome Power Water as the new title sponsor of the series, and we look forward to continuing to support the fans and all the race teams involved with CASCAR Racing through our support of the Power Water Series at the event level in 2005."
The new promotional partnership between Power Water and Steam Whistle Pilsner will provide advertising and exposure for the Power Water Series through hundreds of Steam Whistle licensees throughout Southern Ontario, where race fans can participate in contests to win tickets to Power Water Series race events. The promotional program will expose the series to thousands of race fans throughout the summer months, as well as provide both Power Water and Steam Whistle with a strong presence in the series.
"We are excited to welcome Power Water and Steam Whistle Pilsner as new sponsors of the Power Water Series," stated CASCAR marketing director Richard Coughlin. "This is an excellent partnership in which all parties will benefit, expanding the profile and fan awareness of the Power Water Series, while providing excellent brand exposure and co-promotional opportunities for Power Water and Steam Whistle. We would also like to sincerely thank CARQUEST for their long-time support as title sponsor of the Sportsman Series, and for their continued support in 2005."
The Power Water Series acts as a stepping-stone to Canada's top level of motorsports, the CASCAR Super Series. The Power Water Series provides race teams an opportunity to compete in a highly competitive, affordable series, while gaining experience at running longer races and working with the demands of performing consistently in a touring series environment. The Power Water Series also provides competitors with the opportunity to compete in high-profile CASCAR Super Series oval races with minor technical changes to the cars.
"Power Water is very pleased to announce our title sponsorship of the Power Water Series," stated Power Water CEO Duncan Cleworth. "This announcement completes our comprehensive support program for Canadian stock car racing. The Power Water Series provides race teams the opportunity to take part in a highly competitive touring series with the opportunity to move up to Canada's top level of the sport, the CASCAR Super Series."
"Power Water is the Official Bottled Water of the CASCAR Super Series, where all the drivers have the opportunity to compete for our outstanding cash awards program. We are the primary sponsor of Championship contending race driver Kerry Micks in the 02 Power Water Ford, and we are also sponsors of the Championship-contending Dodge team of Dave Whitlock and Mark Dilley. With the addition of the Power Water Series, we are truly supporting Canadian stock car racing at every level. We are very excited about the upcoming race season, and we look forward to seeing all the fans and competitors at the race track."
"Steam Whistle is delighted with our new relationship with CASCAR and Power Water," stated Steam Whistle Pilsner promotions manager Chris Goddard. "CASCAR racing provides fans with the most exciting racing action in Canada, and we look forward to introducing Steam Whistle to all the fans at the events. With our comprehensive promotional plan that will be activated throughout hundreds of locations in Southern Ontario we also feel that Steam Whistle Beer will bring a great deal of exposure to the Power Water Series."
"The Power Water Series is a very important part of CASCAR Racing," commented CASCAR president Tony Novotny. "It provides our teams with an affordable option to compete in a highly professional touring series, and with a stepping stone to move to the top level of the sport in Canada, the CASCAR Super Series. I would like to thank Power Water and Steam Whistle for their tremendous support of the series for 2005, and I would also like to extend my most sincere gratitude to CARQUEST for the long-time support of the series in the past, and for their continued support of the series in 2005."
Power Water is distilled, oxygenated water, and is the purest drinking water available. More information can be found at www.powerwater.com.
Steam Whistle Beer is a premium pilsner made with a distinctive recipe using only four natural ingredients and packaged in unique green glass bottles delivering refreshment and great taste. More information is available at www.steamwhistle.ca.
The CASCAR Super Series is Canada's top level of stock car racing, with events held in Ontario, Quebec, Alberta, and British Columbia. Over 150 race teams across the country compete in CASCAR's three series': the Western Series, Sportsman Series, and the Super Series.