DICKIES TO DRESS UP MOSPORT'S NASCAR CANADIAN TIRE SERIES RACE ON FATHER'S DAY WEEKEND
(BOWMANVILLE, ON -- June 7, 2007) Williamson-Dickie Canada Co. and Mosport International Raceway have reached an agreement that will see the makers of the leading global workwear brand become the title sponsor of the NASCAR Canadian Tire Series race at Canada's largest motorsports facility. The Dickies 200, presented by Canadian Shield Anticrime Response Corporation, will run as part of The Father's Day Doubleheader Weekend, June 15-17.
"We are excited to be working with Mosport to bring the new NASCAR Canadian Tire Series to the country's premier permanent road racing circuit," said Bill McFarlane, Director, Marketing and Supply Chain, Williamson-Dickie Canada Co. "We have a strong partnership with Series driver Dave Whitlock, sponsoring his #39 Dickies Dodge Charger, and we think this is another great way to bring racing excitement to NASCAR's Canadian fans," he said.
Dickies has been involved for over six years with NASCAR and three years with the Dickies 500 race in the U.S.
Williamson-Dickie Canada Co. is a subsidiary of Williamson-Dickie Manufacturing Company of Fort Worth, Texas. Since its beginnings in Forth Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with Dickies work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world. Their Canadian headquarters is in Mississauga, Ontario, with a manufacturing plant located in Hanover, Ontario.
"We are very pleased to be launching a new era in stock car racing at Mosport with a marketing partner like Dickies," said Myles Brandt, President and General Manager, Mosport International Raceway. "Dickies is an enthusiastic and committed supporter of motorsports, and along with Canadian Shield Anticrime Response Corporation will help us bring our fans a great event on Father's Day weekend," he said.
In addition to NASCAR Canadian Tire Series, the Father's Day Doubleheader Weekend features two 400 km championship races (GS and ST) in the U.S. based Grand-Am KONI Challenge and feature races in the Toronto TireCraft 100 Ontario Formula Ford Challenge (1600) and the Cup Lites. For more information and tickets please go to www.mosport.com or call 1-800-866-1072.