0% ALCOHOL 100% MOVEMENT
After the eagerly awaited Barcelona GP which saw over 146.000 spectators on track through the weekend, LCR Honda MotoGP Team is back on track at Silverstone. At this weekend Toni Elias’ RCVs will be branded with the Effenbert logo. The logo of the famous Czech beer, that takes its origins from the ancient tradition of brewing, started a new marketing campaign across Europe in 2008 and will support LCR Team at the sixth round of the season in Great Britain.
Toni Elias will be an exceptional witness for Effenbert promoting their non-alcoholic beer: It's a newly designed lager, fit to road safety and for those who do not like alcohol, with a content close to zero.
Elias: “As a sportsman I do not drink alcohol but off track, when I relax with my friends, I like to get one beer like the majority of people my age. But I prefer to do it responsibly so that’s why I chose non-alcoholic beer. The taste is rich and agreeable but thanks to this beer I can keep my mind clear and drive my car. I suggest to young people to do the same because you can enjoy a good beer and not run unnecessary risks!”.
-source: lcr honda