Talk about crossover advertising.
In motorsports, it's never the best marketing strategy to preach to the choir and unload advertising dollars on an already loyal fan base. Well, how about putting your product out in front of a completely different audience? That's what Nissan is about to do.
Le Mans and the Super Bowl, an LMP1 car and the NFL. These are not things we would ever connect in any normal situation. Well Nissan is planning a return to the Superbowl in 2015 after a two decade absence and a photo revealed hints that they may be showcasing their brand new LMP1 car in front of a massive international audience of stick and ball fans, reaching over 100 million people.
The car was supposed to be officially launched on December 8th in Southern Florida, but that has since been pushed back as anticipation grows among endurance racing fans. Forbes has confirmed that the automobile giant has purchased a 60 second ad spot for the game, scheduled to air on NBC on the first of February.
Nissan is really thinking outside the box here if things are as they seem. An LMP1 launch during American's biggest sporting event is something unprecedented and will definitely get some new eyeballs as a result, targeting a very different market.