A virtual race took place on the Le Mans circuit between 19-26 May on the social network.
In the context of the promotion of the 2014 Le Mans 24 Hours (14-15 June) the ACO set up a fun operation on Twitter in partnership with the La Fourmi agency. A virtual race took place on the Le Mans circuit between 19-26 May on the social network.
The aim was simple: drive the buzz for the Le Mans 24 Hours by propelling a car forward on the virtual Le Mans circuit thanks to tweets integrating the hashtag #race24LM.
The buzz spread very quickly. On the first day of the race more than 1400 tweets arrived. The final total of tweets was 7400 sent by 1416 different players. It was a great success as the Twitter community rightly pointed out.
Thanks to this innovative, gripping, viral operation the Le Mans 24-Hours attracted a younger audience that’s absolutely vital to renew the age pyramid of the spectators of the greatest endurance race in the world.
The best driver (the first to cross the finishing line) was Nathalie Legrand The person in question will be able to pass from the virtual to the real world, and will be invited to attend the Le Mans 24 Hours as a VIP on the weekend of 14-15 June.
The Le Mans 24-Hours social networks continue to make striking progress with 31 000 followers on Twitter joined by 284 000 followers on Facebook.
The 300 000 fans barrier should be broken during the 2014 Le Mans 24 Hours!