ART AND MOTORSPORT: BMW ART CAR BY JENNY HOLZER IN LE MANS
Munich, April 26, 1999... Jenny Holzer, one of the greatest artists of this century, has clothed a BMW V12 LMR with her written art, thus producing the 15th Art Car of the BMW Art Car Collection.
Jenny Holzer, a concept artist born in Ohio in 1950, has attained worldwide recognition with her provocative text images. These represent a new and singular dimension in art. She combines the medium of language with an object, which she then places within a particular context. Her constructions and highly technological presentations, shining from walls and chiseled into stone, have gained a special standing in contemporary art.
This time, a BMW racing sports car is to be the canvas for her statements. She intends to deliver surprising messages in a spectacular car race with this Art Car. "PROTECT ME FROM WHAT I WANT," Jenny Holzer's most famous statement, is to be part of her foray into the world of motorsports. The concept will be based on the traditional markings, colors and graphics of racing car design.
The idea of the BMW Art Cars thus returns to its origins in Le Mans. The American artist Alexander Calder transformed a BMW 3.0 CSL into an extravagant artwork on wheels for his friend, the art auctioneer and racing driver Herve Poulain, in 1975 in Le Mans. In the years that followed, this unique combination of motorsports and BMW design fascinated the most famous artists of our time. Frank Stella, Roy Lichtenstein and Andy Warhol have turned BMW racing sports cars into Art Cars. The spectrum of designated models widened in the '80s: the painted bodywork was no longer restricted to racing cars, but now encompassed all BMW production models.
Following their premier presentation in front of international motorsports spectators, the BMW Art Cars could be contemplated in the world's most famous museums, amongst which are the Louvre in Paris, the Ludwig Museum in Cologne and the Solomon R. Guggenheim Museum in New York.
BMW ART CAR CHRONOLOGY
Alexander Calder (USA) 1975 BMW 3.0 CSL
Frank Stella (USA) 1976 BMW 3.0 CSL
Roy Lichtenstein (USA) 1977 BMW 320i Group 5 Race Version
Andy Warhol (USA) 1979 BMW M1 Group 4 Race Version
Ernst Fuchs (A) 1982 BMW 635 CSi
Robert Rauschenberg (USA) 1986 BMW 635 CSi
Michael Jagamara Nelson (AUS) 1989 BMW M3 Group A Race Version
Ken Done (AUS) 1989 BMW M3 Group A Race Version
Matazo Kayama (J) 1990 BMW 535i
Cesar Manrique (E) 1990 BMW 730i
A.R. Penck (D) 1991 BMW Z1
Esther Mahlangu (ZA) 1991 BMW 525i
Sandro Chia (I) 1992 BMW Racing Touring Car Prototype
David Hockney (GB) 1995 BMW 850 CSi
Jenny Holzer (USA) 1998 BMW V12 LMR