Melbourne Monday, 8 January 2001 - Australia's fastest racing karts will blast into living rooms all over Melbourne in 2001 as the Victorian Superkart Club signs on as naming rights sponsor for a brand new series of In Pit Lane returning January...
Melbourne Monday, 8 January 2001 - Australia's fastest racing karts will blast into living rooms all over Melbourne in 2001 as the Victorian Superkart Club signs on as naming rights sponsor for a brand new series of In Pit Lane returning January 23 at 9.30 on Melbourne's Channel 31.
Now in its 3rd year, since moving from OptusVision, In Pit Lane is Australia's only live prime time motorsport show and the only one in the country to cover all forms of the sport. The new sponsorship will help keep the popular show on the air as well as increasing the public profile of Superkart racing in Australia .
"We've got a great class of racing and rather than sit back and winge at the media's lack of support and coverage we saw the need to go out and tell the local motorsport community and the fans just what we can offer them" said Victorian Superkart Club President Graeme Williams. The decision to sponsor In Pit Lane was passed unanimously by the clubs management committee at a recent meeting.
Superkarts are the ultimate incarnation of the Karting philosophy featuring advanced F1 style aerodynamics, 4 wheel disc brakes and six speed gearboxes. The top 250cc International karts lap major race circuits like Calder. Phillip Island and Winton faster than the top V8 Supercars and Grand Prix Bikes.
In Pit Lane host Brett Ramsey welcomed the club's support and congratulated them on their pro-active marketing move. "The good news is that we didn't approach the club, they came to us" said Brett. "The club saw the benefits associated with sponsorship of the show and got out there and made it happen."
Brett said that while many people within the sport seemed content to complain and blame others for a lack of media coverage, it was good to see a club looking towards the future and not being content to live in a "glorious; past." The approach to In Pit Lane came after stories and reports on the 2000 Victorian Superkarts Championship last season.
Last years major sponsor Revolution Racegear, have thrown their support behind the new arrangement and will continue an involvement with the show through prizes and up to date technical information for the Melbourne motorsport community.
In Pit Lane will continue it's tradition of covering all forms of local and international motorsport from the club level all the way up to Australia's most popular category V8 Supercars. The show will also feature special reports on the all important volunteers who keep the sport alive as well as regular competitions and whatever else may fall into the distracted gaze of it's all volunteer cast and crew.
A further big boost for the show will come with news of an improved transmitter for MCTV 31 which will further extend the stations reach to over one million viewers. Already MCTV 31 is the most watched community television station in the country with an estimated viewing audience of over 450'000 per week. This will be further increased with an exciting new daytime line up through Renaissance TV which will bring classic television, movies and new lifestyle programs targeted at the older age groups currently ignored by the mainstream media.
In Pit Lane returns to MCTV 31 Live from the studios of RMITV on Tuesday January 23rd at 9.30. The first round of this years Victorian Superkart Championship will be run at Melbourne's Calder Park raceway on January 28.
In Pit Lane is a production of RMITV Student Television.