Formula One, NASCAR, IndyCar, Le Mans, etc.: these are all series and events that have contributed to make motor racing the most popular sport in the world. They are now powerful, global brand names, just like the teams and athletes competing in them: Ferrari, Mercedes-Benz, Honda, Schumacher, Villeneuve, Andretti, just to name a few. For hundreds of millions of racing fans throughout the world, they all symbolize excitement, quest for excellence and passion. With this message in mind, Motorsport.com is expanding into a multi-channel hub where these fans go to fill their needs for:
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Motor racing content.
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Fresh news releases, recent and past news, editorial content, race reports, historical statistics and data, pictures and clips, vertical portal and search.
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Worldwide motor racing community.
Online since January 1994, Motorsport.com is the oldest motor racing web site, and one of the top brand names in the market. It provides Web content to a vertical market: motorsport and auto racing enthusiasts throughout the world. Motorsport.com has the premier URL for its target market, and has built significant name recognition to date, including a reputation for comprehensive motorsport news coverage.
Positioning Summary
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Motorsport.com provides content on motor racing series: news, race results, feature articles, photos, video, competition, statistics, directory and forums.
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Covers all racing series including Formula One, NASCAR, Le Mans, American Le Mans Series, World Rally Championship, MotoGP, IndyCar, DTM, GP2, Grand Am, SCCA, NHRA, BTCC, and many more.
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Headquartered in Miami, Florida. It has locations and/or staff located in six countries and three continents around the world.
Our Audience
Demographic information provided by Quantcast.
| Gender | |
| Male | 68% |
| Age Range | |
| 3-12 | 1% |
| 13-17 | 6% |
| 18-34 | 24% |
| 35-49 | 37% |
| 50+ | 32% |
| Ethnicity | |
| Caucasian | 87% |
| African American | 5% |
| Asian | 2% |
| Hispanic | 4% |
| Other | 1% |
| *There are more Caucasian visitors here than average | |
| No Kids in Household | |
| No Kids 0-17 | 76% |
| No Kids 0-2 | 94% |
| No Kids 3-12 | 88% |
| No Kids 13-17 | 86% |
| *Majority of site visitors do not have children living at home, likely due to older age of visitors. | |
| Affluence | |
| $0-30k | 9% |
| $30-60k | 31% |
| $60-100k | 16% |
| $100k+ | 44% |
| * This site attracts a more affluent audience. | |
| College Graduates | |
| No College | 33% |
| College | 51% |
| Graduate School | 17% |
| *There is a high index of College Graduates visiting the site | |
| Monthly Visitor and Site Statistics | |
| Highest Uniques Visitors | 287,181 |
| Average Unique Visitors | 247,903 |
| Highest Site Page views | 5,378,376 |
| Average Site Page views | 3,811,757 |
Custom Integrations
Sponsored Player:
- Have your own custom player
- Can be reshaped to mimic custom monitor dimensions
- Custom wallpaper/ skins
Other Advertising Opportunities
- Sponsored Contests
- Custom Product Placement
- Custom Sponsored Channels
- E-commerce
- Email Sponsorship
- Standard IAB Units( All Rich Media)
- 728x90
- 160x600
- 300x250
- 468x60
- Pre-roll
- Overlay
Ad Unit Specifications
| Ad Unit | Size | Format | Max Size | Duration |
| Leaderboard | 728x90 | Flash, gif, jpeg, html | 40K | Unlimited |
| Rectangle | 300x250 | Flash, gif, jpeg, html | 40K | Unlimited |
| Skyscraper | 160x600 | Flash, gif, jpeg, html | 40K | Unlimited |
| Banner | 468x60 | Flash, gif, jpeg, html | 40K | Unlimited |
| Pre-Roll | 640x360 | FLV | 2.5M | :15/ :30 |
| Overlay | 468x60 | All forms | 100K | n/a |
