Virgin Group to sponsor all-woman racing efforts

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Eric Mauk

Sir Richard Branson has used airplanes to help grow his massive fortune, so it stands to reason that he would eventually become involved with the closest thing that auto racing has to an aircraft.

Branson’s Virgin Group announced today that it has signed to become an affiliate sponsor with the TrueCar racing team that competes in the IZOD Indy Car Series. The TrueCar Racing fields cars for woman drivers in a number of motorsports series, and has joined partnered with Dragon Racing this year to provide a ride for Katherine Legge in Indy Car.

Katherine Legge, Dragon Racing Chevrolet
Katherine Legge, Dragon Racing Chevrolet

Photo by: Michael C. Johnson

"We are thrilled to have the Virgin Group team with TrueCar Racing to help empower women in racing and to help strengthen and broaden the message that women racers can statistically win in a sport dominated by men with the right resources and support," said Scott Painter, Founder and CEO of TrueCar, Inc. "We are committed to providing our team with the tools they need to win now and in the future."

We're excited to help TrueCar Racing and its women drivers achieve victory on and off the track.

Sir Richard Branson

Virgin will be included on the #6 Indy Car that is currently shared between Legge and four-time series champion Sebastien Bourdais. Legge drives the team’s Chevrolet-powered entry on oval tracks – such as the one this weekend in Iowa – while Bourdais takes over on the road and street courses. It was not immediately known if this sponsorship would enable the team to return to a two-car effort.

The sponsorship also includes the five other TrueCar entries that are scattered throughout various open-wheel and sportscar series, each of which is currently fielding female drivers.

"This initiative speaks volumes on our commitment to empowering women. Given the opportunity, women race car drivers have a great capacity for success," said Sir Richard Branson, founder of Virgin Group. "We're excited to help TrueCar Racing and its women drivers achieve victory on and off the track."

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Series INDYCAR
Tags indy car, legge, truecar, virgin