Sarah Fisher Racing marketing news 2010-06-07

BUSINESS DIRECTION CHANGE FOR SARAH FISHER RACING Sarah Fisher Racing Announces Separation from Branded Management, LLC. INDIANAPOLIS, IN (June 7, 2010)- Sarah Fisher Racing announces today, the release of Branded Management, opened in...

BUSINESS DIRECTION CHANGE FOR SARAH FISHER RACING
Sarah Fisher Racing Announces Separation from Branded Management, LLC.

INDIANAPOLIS, IN (June 7, 2010)- Sarah Fisher Racing announces today, the release of Branded Management, opened in February 2010 by Klint Briney. In the scope of day to day operations and its merger with the big picture goals of the team, SFR has decided upon a different direction from a business and public relations perspective. Branded Management had been serving Sarah Fisher Racing since February 2010, as an external agency searching for potential media and marketing opportunities.

"It was time for us to part ways. We wish Klint Briney the best with his new company, knowing the first few years are the hardest of a new business," says Fisher, owner and driver of the number 67 entrant for Sarah Fisher Racing. "At a point in all of our lives, it works better to travel on different paths to accomplish the bottom line. In working with our partners, it was extremely important to maintain an in house platform for our business, marketing and public relations endeavors, which continues to get stronger daily since its change in February."

In looking towards future opportunities, the team is working together with its current partners to finalize a new strategy. "We will continue to perfect the in house structure we developed in February this year and are excited to venture into that next direction. It will be able to tie all of our business together in one joint project. We should be able to finalize our external agency in addition to our in house efforts very soon. So far, I have been really happy with the team and what it has been capable of performing off track since February. I am confident that we are on the right track."

Working with Sarah Fisher Racing partners has become an invaluable asset to team owner, Sarah Fisher. "One of the highlights of wearing the owner hat, is working with CEOs and major business players who have been very successful and have some great insight that they have all been very willing to share. As a young entrepreneur, it has been a privilege. It means a lot to me to be able to pick up the phone and strategize with some of the best in corporate America when you make decisions that are big picture."

-source: sfr

Write a comment
Show comments
About this article
Series INDYCAR