Vision Racing Partners With Polymer Technology Systems, Inc. And Their Revolutionary New Product Cardiochek for 2007 Season INDIANAPOLIS, Ind. (Feb. 15, 2007) -- Looking forward to the 2007 IndyCar season, Vision Racing is pleased to announce...
Vision Racing Partners With Polymer Technology Systems, Inc. And Their Revolutionary New Product Cardiochek for 2007 Season
INDIANAPOLIS, Ind. (Feb. 15, 2007) -- Looking forward to the 2007 IndyCar season, Vision Racing is pleased to announce the addition of a new sponsor in Indianapolis-based, Polymer Technology Systems, Inc. (PTS) and their CardioChek device now available over the counter at major retail pharmacies.
Vision racing principle, Tony George noted, "Within our society today, consumers, in general, are becoming more health-conscious; and PTS has developed the CardioChek device, which will virtually put monitoring cholesterol, a leading indicator for heart disease, diabetes and other health conditions at their finger-tips. This health screening device can provide huge benefits to the conscious consumer, many of whom are our race fans."
CardioChek is a hand-held analyzer used with PTS Panels Test Strips to measure specific whole blood indicators related to heart disease, diabetes, and other chronic conditions. The Indianapolis-based PTS will expand Vision Racing's partnership portfolio as an associate sponsor on the No. 20 Vision Racing entry driven by Ed Carpenter, including branding on the driver's helmet and uniform.
CardioChek will utilize the Indianapolis 500, the IndyCar Series and Vision Racing marketing platforms to further promote the CardioChek brand and their rapidly growing sales in retail outlets such as Wal-Mart and other major pharmacy retailers.
PTS President and CEO, Bob Huffstodt adds, "There are millions of Americans who can benefit from the CardioChek technology, so we want to get the CardioChek brand in front of as many consumers as we can, as fast as we can. Auto racing being so popular helps us get that exposure. Speed and precision are of course important to both the world of racing and medical diagnostics. Indianapolis being the shared birthplace of both the Indy Racing League and the CardioChek makes the fit perfect".
The partnership allows CardioChek and the IndyCar Series fans to participate in vital community outreach programs via public health screenings held at IndyCar Series events, including the 91st running of the Indianapolis 500, as well as the Allstate 400 at the Brickyard and other major public events.
That includes a special nationwide public health screening held at participating Wal-Mart pharmacies on Saturday, Feb. 17. Indianapolis resident, Carpenter, will be representing Vision Racing at the Fishers, Ind. Wal-Mart Pharmacy (8300 E. 96th Street, Fishers, IN 46038) to sign autographs and take part in the health screening which will take place from 11 a.m. to 3 p.m. (EST).
"I'm excited to have PTS and their CardioChek System with us for the 2007 season," Carpenter said. CardioChek is something that represents a healthy lifestyle, which I believe in and it's something that almost every consumer can benefit from. The CardioChek analyzer is a great innovation that really can improve one's quality of life."
CardioChek with corresponding PTS Panels Test Strips can measure Total Cholesterol, HDL Cholesterol, Triglycerides and other related indicators associated with increased cardiovascular risk. PTS is the only manufacturer in the world of an over-the-counter device designed to offer consumers such a broad range of tests, so it is only fitting the CardioChek analyzer was one of only 10 products chosen in the Personal Health category for the 2006 Popular Science Best of What's New Awards.
IndyCar racing is also no stranger to Popular Science as demonstrated when CardioChek and the IndyCar Series were featured simultaneously at the 19th annual Popular Science Best of What's New Awards in New York for their efforts as technological pioneers. In 2007, the IndyCar Series will be the first motorsports entity to use a renewable fuel in its engines with the introduction of 100 percent fuel-grade ethanol.
The Popular Science connection illustrates the potential for future innovation and community benefits as a result of the partnership between PTS' CardioChek and Vision Racing. George added, "I'm very proud to have a partner that demonstrates the ability to assist so many people. CardioChek will afford us as a team and a League, collectively, to make a true impact in the well-being of so many in the communities where we race."
-credit: vision racing