TRUSCELLI, WARNER BROS. TEAM UP FOR 1999 SEASON INDIANAPOLIS, March 26, 1999 - Truscelli Team Racing and Warner Bros. Studio Stores have teamed up for the 1999 Pep Boys Indy Racing League season, spanning 10 races including the Indianapolis...
TRUSCELLI, WARNER BROS. TEAM UP FOR 1999 SEASON
INDIANAPOLIS, March 26, 1999 - Truscelli Team Racing and Warner Bros. Studio Stores have teamed up for the 1999 Pep Boys Indy Racing League season, spanning 10 races including the Indianapolis 500 on May 30. The Truscelli Team Racing's 1999 G Force/Aurora/Goodyear car, team uniforms and transport trailer will showcase the Warner Bros. Studio Store logo along with a featured Looney Tunes celebrity beginning with Speedy Gonzales at the MCI WorldCom on March 28 at Phoenix International Raceway. Throughout the season, Warner Bros. Studio Stores will play host to Truscelli's Indy Racing car and team drivers. Race fans will be given the opportunity to register to win race tickets and pit passes, and to meet Truscelli's driver, Roberto Moreno, during scheduled appearances before races in selected cities.
"The relationship we have developed with Warner Bros. Studio Stores is a win-win not only for our race team, but for the IRL as well," said Joe Truscelli, owner of Truscelli Team Racing. "It is our hope that attention from this relationship will help bring more national attention to the Pep Boys Indy Racing League."
Said Jordan Sollitto, senior vice president, Promotions and Studio Stores Marketing, Warner Bros. Consumer Products: "More and more our Studio Stores are showcasing all kinds of entertainment, from movies and television to animation, sports and even auto racing. Our relationship with Truscelli Team Racing and the excitement of Indy Racing is representative of this broader definition of entertainment that we are embracing."
Moreno began his racing career in 1974 in karts at Brazil. He has competed in a variety of elite open-wheel series, including Formula One and CART. Warner Bros. Consumer Products, a Time Warner Entertainment Company L.P., is one of the leading and most diversified licensing and retail merchandising organizations, which includes a vast library of intellectual properties and the Warner Bros. Studio Stores.
With more than 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories and Warner Bros. name icons that include Looney Tunes, Batman, Superman, Scooby-Doo, Wizard of Oz, and its many films and television series.
Warner Bros. Consumer Products includes Warner Bros. Studio Stores, Warner Bros. Worldwide Licensing, Worldwide Publishing, Warner Bros. Interactive Entertainment, Kids' WB! Music and WB Toys.