IRL: Treadway Racing Adds Mall.com as Sponsor

Indianapolis, IN: Capitalizing on the global reach and progressive demographics of the Indy Racing League, Mall.com, Inc. has joined Treadway Racing as an associate sponsor. Mall.com, an Austin, Texas-based start up Internet shopping enabler,...

Indianapolis, IN: Capitalizing on the global reach and progressive demographics of the Indy Racing League, Mall.com, Inc. has joined Treadway Racing as an associate sponsor. Mall.com, an Austin, Texas-based start up Internet shopping enabler, will use the high technology Indy car platform to drive impressions and people to their Internet shopping experience.

"The Internet and e-commerce is clearly an emerging business enabler in today's economy," says Scott Cronk, vice-president of Treadway Racing. "Just as the Indy Racing League positively changed the opportunities for American open wheel oval racing, the Internet is changing the basis for global business and competitiveness. We're pleased mall.com chose Treadway Racing and the Indy Racing League to enhance their global brand awareness and capitalize on the buying power and brand loyalty of our fans."

"The simplicity of our name "Mall.com" lends itself to this exact type of promotional sponsorship," says Tedd R. Smith, Executive Vice President of Marketing. "Mall says shopping and .Com says Internet. Most people know that we are an Internet Shopping Mall just by our name. Indy Car sponsorship gives us exposure to a wide range of demographics both nationally and globally."

Mall.com, Inc is an Austin, Texas-based, "blue chip" Internet mall developer committed to offering name brand merchandise in a simple, entertaining, and convenient manner. Located on the World Wide Web at www.mall.com, company management can be reached at 512/345-6255.

Treadway Racing, an Indianapolis based Pep Boys Indy Racing League team, competes in all season events with driver Sam Schmidt, and will feature two-time Indy 500 winner Arie Luyendyk at the '99 Indianapolis 500.

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About this article
Series IndyCar
Drivers Arie Luyendyk , Sam Schmidt