IRL: Treadway Announces New Partners

Unisys and Microsoft to Capitalize on Treadway Racing High Speed Business Vehicle Indianapolis, IN: Respected global technology solutions companies Unisys Corporation and Microsoft Corporation have teamed up with Treadway Racing as associate ...

Unisys and Microsoft to Capitalize on Treadway Racing High Speed Business Vehicle

Indianapolis, IN: Respected global technology solutions companies Unisys Corporation and Microsoft Corporation have teamed up with Treadway Racing as associate sponsors of the #99 Treadway Racing entry for the balance of the 1999 Indy Racing League (IRL) season. Both companies will make their debut on the car this weekend in Phoenix, Arizona. The Indy car platform will be used in conjunction with client executive seminars and for client entertainment at events such as the prestigious Indianapolis 500.

"We are thrilled to add Unisys and Microsoft to the Treadway Racing team and bring companies of this caliber into the IRL," stated Scott Cronk, Vice President of Business Development for the team. "The fast paced, high technology platform of Indy car racing provides an excellent fit for client entertainment for these two technological leaders. It is also a great correlation for Treadway Racing as we strive to foster an environment for business betterment as well as maintain technological leadership on and off the track."

"Unisys and Microsoft have established an alliance to help our mutual customers gain business value and competitive advantage through a corporate digital nervous system based on Microsoft Windows NT and the BackOffice platform," said Bruce Weber, Unisys Alliance Manager at Microsoft. "The sponsorship of the Treadway Racing Team will provide our alliance with the opportunity to communicate our combined value proposition to our customers and help develop executive relationships."

"We are delighted to be associated with the fast and exciting sport of motor racing, but we are especially excited about joining the winning Treadway Racing team," said Keith Stringfellow, vice president and general manager, Unisys North American Major Accounts Sales. "Teaming up with Treadway Racing will enable Unisys and Microsoft to entertain many of our most important mutual clients at world-class racing events. We wish the team all the best for the balance of the season and look forward to being part of the on-track excitement."

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Series IndyCar