June race at Texas renamed as Boomtown 500 FORT WORTH, Texas, Tuesday, April 30, 2002 -- The Indy Racing League event on June 8 at Texas Motor Speedway has been renamed as the Boomtown 500, reflecting a name change in the casino that sponsors...
June race at Texas renamed as Boomtown 500
FORT WORTH, Texas, Tuesday, April 30, 2002 -- The Indy Racing League event on June 8 at Texas Motor Speedway has been renamed as the Boomtown 500, reflecting a name change in the casino that sponsors the event.
Casino Magic, located in Bossier City, La., will officially change its name to Boomtown Casino & Hotel on July 1, 2002. The casino has sponsored the June Indy Racing League event at Texas Motor Speedway since 2000.
"The Boomtown 500 has become one of the signature events of the Indy Racing League," said TMS General Manager Eddie Gossage. "As 'America's Original Nighttime Indy Car Race,' the event is a highlight. It has prospered under the name Casino Magic 500 but will now boom as the Boomtown 500."
Said Dale Darrough, Casino Magic vice president and general manager: "The change in name is reflective of the changes we have made and are continuing to make to our property. We are theming the new Boomtown in the style of old Mexico, complete with building facades, authentic Tex-Mex furnishings and a fresh, new approach to providing the best service possible to our guests.
"We want racing fans to know they will have a brand-new casino facility awaiting their arrival. With our new restaurants, a fresh, new look inside the casino and a staff of very friendly employees, we know the new Boomtown will provide an exciting entertainment experience for all of our guests. Changing the name of the June 8 IRL race to reflect the pending change of our property's name is a great way to get our message out."
Although the name change to Boomtown occurs on July 1, 2002, the casino is waiting until July 14, 2002, to throw a Grand-Reopening Extravaganza, featuring outdoor name-act entertainment, food and more.
Pinnacle Entertainment, Inc. is the parent company of Boomtown Bossier City, a dockside gaming facility in Bossier City, La. Including Boomtown Bossier City, the company owns and operates seven casinos (four with hotels) in Nevada, Mississippi, Louisiana, Indiana and Argentina under the Casino Magic and Boomtown brands.
In addition, Pinnacle Entertainment receives lease income from two card club casinos, both in the Los Angeles metropolitan area. The company also has been selected to receive the 15th and final riverboat gaming license for a project in Lake Charles, La., subject to compliance with conditions negotiated with the Louisiana Gaming Control Board.