RACING PROVIDES CUTTING EDGE TECHNOLOGY FORT WORTH-DALLAS (September 28, 1999) - Race cars and high tech - what do they have in common? Everything. For decades racing has been providing cutting edge technology advancements for manufacturers...
RACING PROVIDES CUTTING EDGE TECHNOLOGY
FORT WORTH-DALLAS (September 28, 1999) - Race cars and high tech - what do they have in common? Everything. For decades racing has been providing cutting edge technology advancements for manufacturers testing out their products. Racing teams research, develop and test the latest technology on the most high performance of cars - their own. This relationship between the technology world and racing isn't just important, it's vital.
Texas Motor Speedway announced today that it's teaming up with Computer Associates to present "Technology on the High Banks", a showcase of exciting cutting edge technology including telecommunications, telemetry, safety and computers -- and how they are used in racing.
During the weekend, executive representatives from over 100 area high tech companies, including Motorola and Hewlett-Packard, will interact with crew chiefs and team technicians from the Pep Boys Indy Racing League working during the Mall.com 500 weekend.
Also responsible for the organization of this event, the first of its kind, Ron Robinson, president of the Telecom Corridor Technology Business Council believes the partnership of these two groups is long overdue.
"We are bringing these two groups of people together at the hub of racing technology, Texas Motor Speedway, where they can learn and apply high tech innovation," said Robinson.
"Technology on the High Banks" also brings racing and high technology together to develop important business relationships and strategic alliances of the two industries.
The primary sponsor of the event, Computer Associates, is one of the largest software companies in the world.
"We are excited to be associated with such cutting-edge technology that will be exhibited at the Mall.com 500 at Texas Motor Speedway, "said Computer Associates divisional vice president Ed Zacharkevics.
Computer Associates is currently involved as a team sponsor in Formula One racing.
"The most difficult part of a race may be the car set-up because of the many variables that affect that car. That is where our company's expertise -- as well as other corporations that will be represented at this event -- can work hand-in-hand with motorsports."
Sprint PCS and Barnhart Motorsports are associate sponsors of the event.