RAHAL LETTERMAN RACING ANNOUNCES PARTNERSHIP WITH MEIJER AND COCA-COLA
HILLIARD, Ohio . . . Rahal Letterman Racing (RLR), one of the leading open-wheel race teams in North America, announced today a season long partnership with Meijer and Coca-Cola Enterprises as associate sponsors of RLR driver Danica Patrick for the 2006 Indy Racing League (IRL) IndyCar Series.
Meijer and Coca-Cola have teamed together in the past to sponsor an entry in the Indianapolis 500. This season the long-time Indy 500 sponsors have expanded their efforts to a full-season program with Rahal Letterman Racing.
"We are pleased to begin this partnership with Meijer and Coca-Cola," said Bobby Rahal, the 1986 Indianapolis 500 winner and the founder of Rahal Letterman Racing. "Meijer and Coca-Cola have a longstanding motorsports tradition with historically a strong involvement in IndyCar racing and the Indianapolis 500. They both witnessed the excitement surrounding Rahal Letterman Racing at Indianapolis last May and they wanted to capture that spirit in their motorsport program throughout the entire season."
Meijer and Coca-Cola logos will appear on the car of 2005 IRL IndyCar Series and Indy 500 Rookie of the Year Danica Patrick. The Meijer logo will be displayed on 2004 Indianapolis 500 winner Buddy Rice's car as well. As part of the program, Fans will get a chance to meet Patrick during autograph sessions at select Meijer stores around IRL events in each Meijer market.
Meijer, which operates 171 stores in Indiana, Michigan, Ohio, Illinois and Kentucky, has been an Indy 500 sponsor for several years, but this is its first sponsorship with Rahal Letterman Racing. Meijer is a family owned-and-operated grocery and general merchandise retailer and its stores are open 24 hours-a-day, 364 days-a-year.
Rahal Letterman Racing, based in Hilliard, Ohio and co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal and CBS LATE SHOW host David Letterman, has been a leading open-wheel racing operation for more than a decade compiling 19 victories, 28 poles and one series championship (Bobby Rahal in 1992 in CART) and an Indianapolis 500 championship (Rice in 2004). In 2006 Rahal Letterman Racing will campaign three cars in the Indy Racing League's IndyCar Series. Buddy Rice and 2005 Indianapolis and IRL IndyCar Series Rookie of the Year Danica Patrick and rookie driver Paul Dana will pilot Honda powered Panoz cars with primary sponsorship by Argent Mortgage Company and Ethanol.