IRL: Phoenix event sponsor announced

Purex, Dial to sponsor IndyCar Series race at Phoenix. SCOTTSDALE, Ariz., Thursday, Feb. 6, 2003 -- The Dial Corporation announced Feb. 6 that its Purex laundry detergents and Dial soap brands will share the title sponsorship of the prestigious...

Purex, Dial to sponsor IndyCar Series race at Phoenix.

SCOTTSDALE, Ariz., Thursday, Feb. 6, 2003 -- The Dial Corporation announced Feb. 6 that its Purex laundry detergents and Dial soap brands will share the title sponsorship of the prestigious Indy Racing League IndyCar Series event on March 23 at Phoenix International Raceway.

The Purex Dial Indy 200 will be televised live at 3:30 p.m. (EST) on . ABC Sports Purex, the nation's fastest-growing detergent and leading . value brand in the laundry detergent segment, is the co-primary sponsor. of the No. 24 Team Purex/Aventis Dallara/Chevrolet/Firestone driven by . IndyCar Series veteran Robbie Buhl. Dial soap, celebrating its 55th . anniversary in 2003, is a major associate sponsor of Buhl's car for the. third consecutive year .

The annual Phoenix race is a "home event" for Dial, which has its corporate headquarters in nearby Scottsdale, said Todd Gatzulis, marketing director of Purex and Dial's other laundry care products, including Zout stain remover and Twenty Mule Team Borax laundry booster.

"We have been quite active in numerous IndyCar Series promotions with our Purex and Dial brands," Gatzulis said. "Our involvement as sponsor partners of the No. 24 Team Purex/Aventis Dreyer & Reinbold race car and Robbie Buhl is a great way to celebrate our relationship with the IndyCar Series and our hometown track, Phoenix International Raceway. We expect hundreds of Dial employees and their friends and families will be at PIR to cheer on Robbie during the Purex Dial Indy 200."

Bryan Sperber, president of Phoenix International Raceway, was pleased with the announcement.

"We are delighted to welcome Dial as the title sponsor for the Purex Dial Indy 200," Sperber said. "We are thrilled to have a nationally respected company join forces with us in bringing the best of IndyCar Series racing to the Southwest."

The Dial Corporation is one of America's leading manufacturers of consumer products, including Dial soaps, Purex laundry detergents, Renuzit air fresheners and Armour Star canned meats. Dial products have been in the American marketplace for more than 100 years.

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Series IndyCar
Drivers Robbie Buhl