IRL: PDM/ASR join forces for Indy 500

American Spirit Racing Partners With PDM Racing For The Indianapolis 500 Cape Coral, FL (April 9, 2004) - American Spirit Racing (ASR) has renewed its marketing partnership with PDM Racing for the 2004 Indianapolis 500. ASR last partnered with...

American Spirit Racing Partners With PDM Racing For The Indianapolis 500

Cape Coral, FL (April 9, 2004) - American Spirit Racing (ASR) has renewed its marketing partnership with PDM Racing for the 2004 Indianapolis 500. ASR last partnered with PDM Racing at the 2002 Indy 500 and prior at the inaugural running of the 2001 Indy Racing League event at the Kentucky Motor Speedway with rookie driver, Sam Hornish, Jr., where the team led the event for 36 laps with a spectacular side by side battle with Jacques Lazier.

"I have had the pleasure of knowing Paul Diatlovich (owner of PDM Racing) for many years and his dedication to this event has never waivered," comments Jon Lewis, President of American Spirit Racing. "The Indy 500 is without a doubt, the biggest single event in all of motorsports. Millions of people around the world watch with intensity, some of the World's greatest drivers and teams compete for the single greatest title in auto racing. In addition to our on-going and extensive involvement in the American Le Mans Series, our renewed association with PDM Racing for the Indy 500 will provide even more diverse promotional avenues for our corporate clients. I am proud to have American Spirit Racing back with PDM Racing for "The Greatest Spectacle in Auto Racing!"

The Indianapolis 500 generates close to 500,000 spectators every year. In addition, live coverage of the event on the ABC Television Network captures the attention of a potential 107 million households in North America, alone and live worldwide television broadcast of the event reaches over 75 countries in 12 different languages.

Not only does the Indy 500 produce the most powerful single day of exposure, live televised coverage of qualifying, practice, and Carburetion Day generate a month long extravaganza of promotional value and opportunity.

"The promotional value associated with being part of this great event is unmatched by any other single sporting event," states Lewis. "There is no other sporting event in the world that provides this level of promotional exposure. The Super Bowl is huge. But you can't put your name on the player's uniforms and that's where everyone's eyes are during the game. One, thirty second Super Bowl advertisement will cost you well over $1 million. We can provide participation in the World's most powerful sporting event for a fraction of that cost, and our corporate partners will not only receive this tremendous promotional value, but will be active players in the event itself."

Whether it's brand awareness and identity, product promotion, business to business development or corporate entertainment, American Spirit Racing has the expertise to provide almost any facet of the business world with the most powerful marketing support programs in the world.

Indy 500 programs with American Spirit Racing range from $50,000 (associate level) to $500,000 (Primary / Title Sponsor) with numerous levels in between. Corporate hospitality in the Team's front straight suite is available.

-asr-

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Series IndyCar
Drivers Sam Hornis