IRL: New Sales Partner Announced

INDIANAPOLIS, May 27, 1999 -- The Pep Boys Indy Racing League and the Indianapolis Motor Speedway have entered into an agreement with Atlanta-based Championship Group, one of the leading sports promotion agencies in the country. The agreement is...

INDIANAPOLIS, May 27, 1999 -- The Pep Boys Indy Racing League and the Indianapolis Motor Speedway have entered into an agreement with Atlanta-based Championship Group, one of the leading sports promotion agencies in the country. The agreement is the third major element in the comprehensive advertising, marketing and public relations strategy announced last December by Tony George, president of the Indianapolis Motor Speedway and founder of the Indy Racing League. "In addition to our advertising and public relations partners announced earlier, Championship Group gives us the expertise of one of the leading sports promotion agencies in the country to help move our teams and our other partners forward," George said. "Championship Group has established themselves as the leader in the creation of integrated marketing programs for many major motorsports sponsors, and we believe that their experience will help make the entire Pep Boys Indy Racing League portfolio more attractive to corporate America." Already in place is Weiden and Kennedy, the acclaimed Portland, Ore.-based advertising agency known for its Nike and ESPN commercials, and Golin/Harris, a leading global public relations firm that handles McDonald's, Chrysler and Owens Corning. A multimillion-dollar national campaign is underway featuring the drivers of the Pep Boys Indy Racing League. "This is a very exciting opportunity, and we look forward to working with the entire IMS/Indy Racing League team," said Championship Group Managing Director Ardy Arani. "We're involved with IMS and the Indy Racing League because we see an opportunity to bring 20 years of motorsports marketing expertise to bear on a project with tremendous growth potential. There is an impressive foundation in place here, and our goal is to help take it to the next level." Added Tom Swanson, a Championship Group director and leader of the Indy Racing League project team: "We see the Indy Racing League and IMS as having a lot of solid marketing benefits to offer corporate marketers, and our goal is to package them in such a fashion that makes the investment as appealing as NASCAR, the NFL or any other major sports property. The key to success in sports marketing today is leverage, and the Indy Racing League/IMS combination offers a lot of assets to utilize in designing successful campaigns for corporate sponsors. There is a lot to work with, and we can't wait to get started!" Championship Group, headquartered in Atlanta since 1980, is one of the leading sports promotion firms in the industry as evidenced by numerous industry awards and the loyalty of many major corporate clients. The company is experienced within worldwide motorsports, Olympic sports, soccer and adventure sports, as well as facility management, event production and licensed properties. Their client base includes Hershey Chocolate, Blue Cross Blue Shield, Georgia Pacific, Discovery Channel, Easter Seals, Unilever and others.

Source: IRL/IMS Motorsport News International's ISP of Choice in Indianapolis is **** WebNet **** ** Phone 1-888-WEB-NET-8 ** * http://www.wnol.net * info@wnol.net *

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Series IndyCar
Drivers Tony George