Kruse International signed as Associate Sponsor for 2003. INDIANAPOLIS, In. (February 24, 2003)--- Kelley Racing announced today that Kruse International will serve as an associate sponsor on the No. 31 and the No. 8 entries for the 2003 IndyCar...
Kruse International signed as Associate Sponsor for 2003.
INDIANAPOLIS, In. (February 24, 2003)--- Kelley Racing announced today that Kruse International will serve as an associate sponsor on the No. 31 and the No. 8 entries for the 2003 IndyCar Series season.
Tom Kelley, owner of Kelley Racing, was pleased to welcome Kruse International to the team. "I've had a long association with Kruse International," Kelley said. "Their auctions and museum facilities have always been first-class and we're pleased that Kruse International is going to align its collectible auction properties with Kelley Racing."
Kruse International, headquartered in Auburn, In., is the world's largest collector car auction firm with 52 years of experience, selling more vintage and collector cars than all other auction firms combined. Kruse International first became involved with Kelley Racing as a partner in 2002 on the No. 78 Kruse Special that Tony Renna piloted in the last four races of the Indy Racing League season.
"The partnership with Kelley Racing and the IRL is a natural fit for Kruse International because my business is centered on incredible cars, fast action, and excitement, and so is theirs. This is the first full year of what I think will be a long and successful relationship with Kelley and the IRL," said Dean Kruse, founder and CEO of Kruse International.
The Kruse International and Kelley Racing partnership will be unique. Kruse International will be leveraging their sponsorship to drive traffic to their exotic and collectibles car auctions held in the race markets that coincide with the race weekends. The first of these combined efforts will coincide with this weekend's season opener in south Florida. Kruse International will host the 31st Annual Ft. Lauderdale Collector Car Auction at the War Memorial Auditorium in Fort Lauderdale on March 1 and 2 and will also have 15 to 20 exotic cars on display at the Homestead-Miami Speedway. Throughout the season, fans that attend the IndyCar Series races can register at the Kelley Racing merchandise unit to win a classic Mustang that will be given away by Kruse International at the end of the season.
Kelley Racing will open their 2003 IndyCar Series season on March 2 in the Toyota Indy 300 at Homestead-Miami Speedway. For more information on Kruse International go to www.kruseinternational.com.