INDIANAPOLIS, Friday, May 23, 2003 --CheckersÂ® and Rally'sÂ® will sponsor popular IRL IndyCarTM Series driver Sarah Fisher in the 87th Indianapolis 500 on May 25, officials from Checkers Drive-In Restaurants, Inc. (NASDAQ: CHKR) announced May ...
INDIANAPOLIS, Friday, May 23, 2003 --Checkers® and Rally's® will sponsor popular IRL IndyCarTM Series driver Sarah Fisher in the 87th Indianapolis 500 on May 25, officials from Checkers Drive-In Restaurants, Inc. (NASDAQ: CHKR) announced May 23.
The announcement came shortly after the Checkers/Rally's Indy 500 Pit Stop Challenge on May 22, where the double drive-thru chain presented $80,000 in prize money to the winners and participants of this event. In addition to the Checkers/Rally's Indy 500 Pit Stop Challenge, Checkers and Rally's is the "Official Burger" of the Indianapolis 500, the premier event of the IRL IndyCar Series, and also the "Official Burger" of the Brickyard 400, a NASCAR Winston Cup Series event at the Indianapolis Motor Speedway.
"We are thrilled to assist Sarah and her Dreyer & Reinbold team at Indy through this sponsorship," said Keith Sirois, Checkers Drive-In Restaurants, Inc.'s interim CEO. "Sarah is a local favorite, and her popularity continues to grow every day. The franchisees and corporate staff of Checkers and Rally's are very pleased to sponsor Sarah, and we wish her the best of luck at the Indy 500 on Sunday."
Fisher will start 24th in the race in her No. 23 Dallara/Chevrolet/Firestone fielded by Dreyer & Reinbold Racing. She has been voted the IndyCar Series' most popular driver by fans for the last two seasons and is the only woman to win a pole position for a major North American open-wheel race, in August 2002 at Kentucky Speedway. Fisher, 22, also is the fastest female qualifier in Indianapolis 500 history.
"Checkers and Rally's is on a similar track," said Richard Turer, Checkers Drive-In Restaurants, Inc.'s vice president of marketing. "Checkers and Rally's also stays focused on speed, great performance and making sure our "fans" drive away happy. Sarah Fisher's record-setting qualifying speeds and talent for making race fans smile creates a perfect match for our brands."
As part of the sponsorship, the company's "Checkers," "Rally's" and "You Gotta Eat" logos will be displayed on Fisher's car.
Checkers and Rally's joins a handful of other select, nationally branded companies, such as GMAC, AOL Broadband and Raybestos, that have signed on this week to sponsor Fisher. Fisher also announced an alliance with Girl Scouts of America this week.
"Sarah Fisher and the Dreyer & Reinbold Racing are pleased to have Checkers and Rally's on our team," said Dennis Reinbold, co-owner of Dreyer & Reinbold Racing. "As a sponsor of the Indianapolis Motor Speedway, title sponsor of the Checkers/Rally's Indy 500 Pit Stop Challenge, and 'Official Burger' of the Indianapolis 500, Checkers and Rally's have become an exciting presence at Indy 500 race week, and we're happy to add that excitement and commitment to our team."