RAHAL LETTERMAN RACING ANNOUNCES PARTNERSHIP WITH ST. PAULI GIRL HILLIARD, Ohio . . . Rahal Letterman Racing (RLR) announced today a partnership with St. Pauli Girl Beer and Barton Beers, Ltd., the exclusive importer of the German beer. The...
RAHAL LETTERMAN RACING ANNOUNCES PARTNERSHIP WITH ST. PAULI GIRL
HILLIARD, Ohio . . . Rahal Letterman Racing (RLR) announced today a partnership with St. Pauli Girl Beer and Barton Beers, Ltd., the exclusive importer of the German beer. The program will see the brand's logo appear on the No. 16 Argent Mortgage Honda/Panoz of Danica Patrick for the 90th running of the Indianapolis 500.
"We are pleased to establish this partnership with St. Pauli Girl," said Bobby Rahal, the 1986 Indianapolis 500 winner and the founder of Rahal Letterman Racing. "St. Pauli Girl is just the latest example of an established brand incorporating Danica's RLR program and the Indy 500 into their marketing initiatives."
"St. Pauli Girl Beer is thrilled to support Danica Patrick and Rahal Letterman Racing in their quest to win the Indy 500," said Fred Graefenhain, national brands marketing vice president for Barton Beers, Ltd. "Both Danica and the Indy 500 appeal to St. Pauli Girl consumers, so it's a great partnership for our brands."
St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic Malt Beverages are brewed and bottled by the St. Pauli Brauerei in Bremen Germany. St. Pauli Girl Beer is the No. 2 selling German Beer and St. Pauli Non-Alcoholic is the No. 1 selling imported Non-Alcoholic Malt Beverage. Barton Beers, Ltd. is the exclusive importer of St. Pauli Girl in the United States. Barton is a Constellation Company. For more information, visit www.bartonbeers.com. For more information on St. Pauli Girl, visit www.stpauligirl.com.
Rahal Letterman Racing, based in Hilliard, Ohio and co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal and CBS LATE SHOW host David Letterman, has been competing for more than a decade compiling 19 victories, 28 poles and one series championship (Bobby Rahal in 1992 in CART) and an Indianapolis 500 championship (Buddy Rice in 2004). In 2006 Rahal Letterman Racing will campaign three cars in the Indy Racing League's IndyCar Series. Buddy Rice and 2005 Indianapolis and IRL IndyCar Series Rookie of the Year Danica Patrick will team with rookie driver Jeff Simmons who will pilot Honda powered Panoz cars with primary sponsorship by Argent Mortgage Company and Ethanol.