The PatrÃ³n Spirits Company Joins Delphi FernÃ¡ndez Racing INDIANAPOLIS, Ind. (March 1, 2006) -- Delphi FernÃ¡ndez Racing Co-Owner and Managing Director Tom Anderson today announced that The PatrÃ³n Spirits Company has joined the team as an ...
The Patrón Spirits Company Joins Delphi Fernández Racing
INDIANAPOLIS, Ind. (March 1, 2006) -- Delphi Fernández Racing Co-Owner and Managing Director Tom Anderson today announced that The Patrón Spirits Company has joined the team as an associate sponsor on the #8 Delphi Panoz/Honda/Firestone piloted by Scott Sharp in the IndyCar Series. Patrón Tequila is the world's number one ultra premium tequila, outselling its nearest competitor by eight times in the United States alone.
"We are very excited to announce our new partnership with Patrón Tequila and to welcome them to Delphi Fernández Racing," said Anderson. "Patrón is a leader in their category. We look forward to helping them maximize their involvement with Scott, the team and the IndyCar Series, and to increasing their brand awareness as we challenge for the championship this year."
Headquartered in Las Vegas, Nev., the Patrón Spirits Company was founded in 1989 by Paul Mitchell Systems co-founder John Paul DeJoria and entrepreneur Martin Crowley. In 2004 and 2005, Patrón became the first spirits brand ever to receive the prestigious American Academy of Hospitality Sciences Five Star Diamond Award.
"Our alignment with Delphi Fernández Racing was a natural fit," said Ed Brown, President of The Patron Spirits Company. "Scott Sharp and this team are proven winners. They provide the perfect platform to expose the Patrón brand to a key demographic audience for us, and afford us the opportunity to entertain distributors and customers at events such as the world-renowned Indianapolis 500. We are extremely excited about our new partnership and look forward to an exciting season."
Sharp is the IndyCar Series' most seasoned veteran with a record 115 career starts, and is the only driver to have competed in every season since the IRL's inception in 1996. He is currently tied in second for IndyCar Series career wins with nine, and ended the 2005 season fifth in the championship with a win at Kentucky, 13 top-10 and six top-five drives.
"I am thrilled to welcome Patrón aboard our 2006 IndyCar Series program," said Sharp. "Patrón is legendary for its exceptional quality. All that Patrón does, whether it's in manufacturing or on the promotional side, is top notch. I believe the IndyCar Series fan is the target consumer for Patrón, and I'm excited to expose their brand as we strive to win together this season."