Coors Light To Be Primary Sponsor Of Hemelgarn, Lazier INDIANAPOLIS, Thursday, Jan. 31, 2002 - Coors Light will increase its affiliation with Indy Racing League championship team Hemelgarn Racing and 1996 Indianapolis 500 winner Buddy Lazier, ...
Coors Light To Be Primary Sponsor Of Hemelgarn, Lazier
INDIANAPOLIS, Thursday, Jan. 31, 2002 - Coors Light will increase its affiliation with Indy Racing League championship team Hemelgarn Racing and 1996 Indianapolis 500 winner Buddy Lazier, committing to the primary sponsorship role for the 2002 season.
Since 1998, Coors Light's involvement with Hemelgarn Racing and Lazier has resulted in much success, including the 2000 Indy Racing League championship and a runner-up series finish and record four race victories in 2001.
"We are delighted to have Coors Light continue their support of Hemelgarn Racing, Buddy Lazier and the Indy Racing League," team owner Ron Hemelgarn said. "We have achieved many victories together, including the 2000 series championship, and I look forward to many years together."
Coors Light is the fourth-best selling beer in the United States and Coors Brewing Company's most popular brand.
"Buddy and the entire Hemelgarn team won the 2000 championship and had a tremendous year in 2001, not to mention their great track record at the Brickyard," said Andy Krakauer, Coors area vice president. "They have proven to be a winning team over the years, and Coors Light wants to be affiliated with winners. We expect great things this upcoming season."
In addition to sponsoring Colorado native Lazier, Golden, Colo.-based Coors Brewing Company recently announced it would support Indy Racing by continuing as the Official Beer of the Indy Racing League.
Commemorating Hemelgarn's 25th anniversary at the Indianapolis Motor Speedway, the No. 91 Dallara/Chevrolet/Firestone will combine Hemelgarn Racing's signature purple with a silver scheme representing the Coors Light Silver Bullet. The newly painted chassis will make its debut appearance Feb. 6 at California Speedway when Lazier participates in the annual Test in the West.
Longtime sponsors Delta Faucet, TaeBo and Life Fitness also will continue their support of Hemelgarn Racing.