IPS: IRL: Indy Racing League News and Notes 2007-09-25

Today's IndyCar Series and Indy Pro Series headlines 1. IndyCar Series joins "What's New College Tour" 2. Fisher featured in Honda's new national advertising campaign 1. IndyCar Series joins "What's New College Tour": The IndyCar Series ...

Today's IndyCar Series and Indy Pro Series headlines
1. IndyCar Series joins "What's New College Tour"
2. Fisher featured in Honda's new national advertising campaign

1. IndyCar Series joins "What's New College Tour": The IndyCar Series is featured as part of Popular Science's "What's New" College Tour, which is visiting some the country's top college campuses with the latest must-have electronics.

The Indianapolis 500 and IndyCar Series branding are featured in the high-tech mobile dorm room, which is outfitted out with sophisticated surround sound systems, wireless gaming, computers and flat-panel TVs.

Students can also learn about the series' partnership with the ethanol industry through interactive displays and experience what it's like to drive an IndyCar Series car by testing out an IndyCar Series simulator.

"This is an exciting opportunity to showcase our sport to an important demographic," said John Lewis, vice president of league development and marketing for the Indy Racing League, sanctioning body of the IndyCar Series. "The partnership with Popular Science's College Tour is a great way to highlight our brand attributes to a technologically savvy audience in a variety of markets across the country."

The tour began Sept. 4 at Georgia Tech in Atlanta and has made stops at Duke in Durham, N.C., George Washington in Washington, D.C., and the University of Massachusetts in Amherst, Mass.

The tour visits Purdue in West Lafayette, Ind., on Sept. 25-26, Kansas State on Oct. 4-5, San Diego State on Oct. 15-16, the University of Utah, Oct. 22-23 and ends Oct. 30-31 at the University of New Mexico.

2. Fisher featured in Honda's new national advertising campaign: IndyCar Series driver Sarah Fisher is featured in American Honda Motors' first national broadcast corporate image campaign in two years.

The 30-second commercial, shows Honda jet planes, solar racers, test-track racing with Fisher and safety researchers, all in home video-style movement to The Who's "I Can See for Miles." All the video images are "shot" by Asimo, Honda's walking robot. Tagline: "See what we see." It's the first time the Torrance, Calif.-based automaker has used national advertising for corporate image since the "Safety for everyone" campaign in October 2005.

The new spot is slated to run during the "Dancing With the Stars" season premiere and can also be seen during the season premieres such as "Brothers & Sisters," "Cane" and "Chuck." The commercial will also run during the Major League Baseball playoffs and the World Series.

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The 2008 IndyCar Series season begins under the lights on March 29 at Homestead-Miami Speedway. The 16-race schedule, one of the most diverse in all of motorsports, features races on 11 ovals, three permanent road courses and two temporary street circuits, all broadcast worldwide through a comprehensive, long-term agreement with ABC Sports/ ESPN.

-credit: irl

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About this article
Series IndyCar , Indy Lights
Drivers Sarah Fisher , John Lewis