IndyCars to NOLA Motorsports Park: from great idea to great success

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Thoughts from a New Orlean's native on the possibility of an IndyCar race at NOLA.

NOLA Motorsports Park has held many events over the course of its short existence. The first major professional event to be held at the track was the AMA Superbike racing season finalé in 2012.

Besides that event, the track has hosted the season-ending race of the Challenge Club Racing series, the ROTAX Grand Finals karting event and the first event of the 2014 season of the North American Road Racing Association.

However, the recent revelation that INDYCAR is seeking a prospective race at the track in 2015 is good news for the facility whose track was designed by the same man who designed Barber Motorsports Park and Miller Motorsports Park.

The facility would need a few upgrades, which could be financed through a bill that is proposed in the Louisiana state legislature that would make the upgrades a private-public partnership. The track would need more parking facilities, too, in order to compensate for the larger crowds that will attend the race.

Carlos Huertas, Dale Coyne Racing Honda
Carlos Huertas, Dale Coyne Racing Honda

Photo by: David Yowe

The track can hold many temporary grand stands, and the city is well used to erecting them for Mardi Gras every year. However, with the track seeking a date in June, it would make for some very hot stands come race day.

It would be wise for the track to consider pursuing date in March or April, especially near Barber Motorsports Park’s date. The series could make a swing through the deep south and go back to Indianapolis for the month of May.

There are numerous possibilities that could make the race weekend a grand success, but proper promotion is one of them. Andretti Sports Marketing will be heading up the event promotion, which will be good given their track record in Toronto, Baltimore and Milwaukee.

The INDYCAR paddock is a familiar sight at the track. The Cooper Tires WinterFest has held events at the track and a few Verizon IndyCar Series teams have tested at the track.

Overall, this will be a good thing for the city and the region, provided that it has the proper promotion.

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About this article
Series INDYCAR
Article type Commentary
Tags baton rouge, chris deharde, indycar, louisiana, new orleans, nola motorsports park, will power