Big Sound in Small Places---Bowers & Wilkins Joins the FAZZT Race Team for the Season Opener in Brazil
MONTREAL (Jan. 14, 2010) -Today at the Montreal International Auto Show the FAZZT Race Team has announced a partnership with Bowers & Wilkins (B & W), the worlds leading producers of reference quality hi-fi and home theater speakers, and unveiled their livery for the inaugural race of the 2010 IZOD IndyCar Series March 14 in Sao Paulo, Brazil. In addition to the car livery; the team firesuits, pit equipment, and uniforms will also carry the B & W branding.
"Our partnership with FAZZT is a great opportunity for Bowers and Wilkins to promote our expanding range of multi-media products to the Brazilian consumer and the global IZOD IndyCar audience," said owner and Chairman Joe Atkins. "We feel strongly that the profile of this event and the entire Series fit very well with the demographics of the new digital consumer and provides us with a unique opportunity to showcase our new products and to support this exciting new team."
Team principals Andre Azzi and Jim Freudenberg joined driver and Montreal native Alex Tagliani at the unveiling of the #77's livery during the media tour at the famed Montreal International Auto Show. "It is an honor and the fulfillment of a long time dream to unveil the FAZZT Race Team #77 in my hometown of Montreal," said Andre Azzi. "It has been a huge process to get our team to this point and we are excited to not only be a part of the grid in 2010 but to be a competitive entity in the IZOD IndyCar Series."
The team will begin the season with the B & W livery and then continue their campaign with additional partners and liveries. "The Montreal Auto Show is a wonderful opportunity for us to unveil our livery and B & W partnership to a worldwide audience in anticipation of the 2010 season opener," said team chief operating officer Jim Freudenberg. "The global marketing platform that we are able to provide our partners through the IZOD IndyCar Series will be showcased with B & W in Sao Paulo in March."