GET FREE DIABETES INFORMATION AND CHOLESTEROL SCREENING WITH THE VISION RACING WELLNESS TOUR AT CHICAGOLAND INDIANAPOLIS, Ind. (Sept 3, 2008) - For the first time ever, Vision Racing will bring its Vision Racing Wellness Tour sponsored by Lilly...
GET FREE DIABETES INFORMATION AND CHOLESTEROL SCREENING WITH THE VISION RACING WELLNESS TOUR AT CHICAGOLAND
INDIANAPOLIS, Ind. (Sept 3, 2008) - For the first time ever, Vision Racing will bring its Vision Racing Wellness Tour sponsored by Lilly and CardioChek to Chicagoland Speedway and the Joliet, Ill. Menards store to offer free diabetes education and cholesterol screenings to participants, volunteers and spectators.
Screenings will take place this Sunday, Sept. 7, from 9 a.m. to 2 p.m. CT; prior to the PEAK Antifreeze & Motor Oil Indy 300. Race fans can find the Vision Racing Wellness Tour located under the big white tent housing the IndyCar Series merchandise store, which will be located behind the main grandstand in the Fan Zone area to receive their complimentary diabetes information and cholesterol screening.
Vision Racing team drivers Ed Carpenter and A.J. Foyt IV will be at the trackside Wellness Tour location starting at 11:15 a.m. on Sunday for media interviews and autographs for those fans being screened.
In addition, fans have the opportunity to see Carpenter, visit the Wellness Tour, and have a chance to win two race day tickets prior to the race weekend. The Wellness Tour will be making a stop at the Joliet Menards store, located at 2425 West Jefferson St. Joliet, IL 60435, on Friday Sept. 5 from 3 to 7 p.m. CT with Carpenter available for autographs at 5 p.m.
Carpenter's No. 20 Menards/Vision Racing Dallara/Honda/Firestone machine will be on display along side the IndyCar Series DownForce kiosk where members and fans will have an opportunity to win a chance to attend the weekend's race.
DownForce, the IndyCar Series' premier fan club, will have a kiosk on site for members to receive double points for participating in the Wellness Tour and two ballots to enter in a drawing for two (2) free tickets to the Chicago race. Anyone participating in the Wellness Tour is eligible for one ballot in the drawing and can receive a second ballot by signing up a free 30 day DownForce membership. The drawing will take place at 7 p.m.
Now for IndyCar Series fans at Chicagoland Speedway and across the nation, going to the race track in no longer only about beer, hot dogs and fried food. In 2008, the Vision Racing Wellness Tour is a race track mainstay; reminding fans the importance of a healthy lifestyle.
There are millions of Americans who can benefit from the CardioChek technology and Lilly's expertise in diabetes awareness. Thus utilizing the IndyCar Series and Vision Racing marketing platforms to promote health and wellness via the CardioChek and Lilly Diabetes brands make sense. The goal is to work cooperatively to help improve the health and wellness of communities across the country.
"We are pleased to have a strong cast of health and wellness partners on the Vision Racing Wellness Tour such as Lilly and CardioChek," Vision Racing team owner Tony George said. "Their involvement allows us to really bring a unique sponsorship from the race track, to the stands and beyond. Obviously diabetes and cholesterol are serious issues in our society and we can appreciate the work that Lilly and CardioChek have done in these areas. By including them in our Wellness Tour, we join their efforts to improve the health and wellness of IndyCar Series fans and communities across the nation."
Diabetes is growing at near-epidemic rates in the U.S. and despite major advances in diabetes therapy and significant investments in education, the disease continues to grow rapidly. According to the U.S. Centers for Disease Control and Prevention, diabetes affects nearly 21 million Americans; of that, nearly one-fourth, or approximately six million people, do not know they have the disease. Diabetes is the sixth leading cause of death in the United States and costs approximately $174 billion per year in direct and indirect medical expenses, an increase of $42 billion since 2002.
"The number of people with diabetes in the US is increasing at an alarming rate, and we can all play a role in helping manage its impact on individuals and our communities," said Rob Brown, vice president and chief marketing officer, Lilly USA. "Together with Vision Racing we're looking forward to helping provide education about diabetes, along with practical, everyday solutions to help people affected by diabetes live healthier lives. We're proud to be working hand-in-hand with Vision Racing on this important educational campaign to help improve the health of communities across the country."
Heart disease is the number one killer in the U.S., taking more than 600,000 lives a year. Not to mention, cholesterol is referred to ominously as "the silent killer." Thankfully, individuals can use the CardioChek home cholesterol test system to track elevated or high cholesterol and to keep close tabs on their cardiovascular health between doctor visits.
The CardioChek system consists of a handheld analyzer and test strips that can test for total cholesterol, HDL cholesterol or triglycerides. The system produces results from a small drop of blood in less than two minutes. Thus, a trip to the track can mean a free cholesterol checkup and potentially, a life changed!
"We're giving race fans something more important than a souvenir to take home by offering them a chance know their cholesterol levels," said Robert Huffstodt, president and CEO of Polymer Technology Systems, Inc. "So many people are living with high cholesterol but aren't aware of it - we're providing them knowledge they may need to make healthy lifestyle changes."
The partnership between Vision Racing, Lilly and CardioChek can be seen on track as well. The uniform of team driver A.J. Foyt IV and his No. 2 Vision Racing Dallara/Honda/Firestone machine displays the Lilly Diabetes branding while CardioChek returned to the team for a second-straight season as an associate sponsor on the No. 20 Menards Vision Racing entry driven by Ed Carpenter.