CHAMPCAR/CART: Urban Racing Long Beach seminar report

Champ Car World Series Urban Racing seminar draws representatives from 20 cities for a behind-the-scenes look at the benefits of hosting an event. LONG BEACH, Calif. (April 13, 2003) -- The Champ Car World Series conducts high-profile racing ...

Champ Car World Series Urban Racing seminar draws representatives from 20 cities for a behind-the-scenes look at the benefits of hosting an event.

LONG BEACH, Calif. (April 13, 2003) -- The Champ Car World Series conducts high-profile racing events in the heart of many of the major urban markets both home and abroad, but is not content with playing a pat hand.

The series hosted an Urban Racing Seminar Friday at Long Beach in order to give representatives from new prospective host cities the chance to see what happens behind the scenes at a Champ Car event. Champ Car executives, representatives from tracks and events around the series, sponsors and city service officials all made presentations during a six-hour meeting, giving representatives from 20 cities and regions the inside story on what it takes to put on an event like this weekend's Toyota Grand Prix of Long Beach.

Champ Car CEO and President Christopher R. Pook opened the program with a welcome speech, and then gave way to speakers that showed how a Champ Car event can impact a city economically, and also demonstrated the marketing opportunities that a race can bring to a city. Presentations on everything from getting local businesses involved to activating the local market media were given to the assembled dignitaries, and was topped by a keynote speech from the Honorable Beverly O'Neill, the Mayor of Long Beach.

"It is important that we do not rest with the successful markets that we already have," said Pook. "I am very impressed with the turnout that we had at this event and I am hopeful that many new events will blossom out of this seminar."

The city representatives then spent all day Saturday in the Champ Car paddock area as teams prepared for Sunday's Toyota Grand Prix of Long Beach, engaging in private meetings and talking to fans as they all look to build a fit for their markets in the Champ Car World Series.

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Series IndyCar