INDIANAPOLIS (September 17, 2002) - Research reports after nine months of the 2002 calendar year are showing that the high-tech, high-speed world of the CART FedEx Championship Series is attracting an audience that is getting younger, and that is...
INDIANAPOLIS (September 17, 2002) - Research reports after nine months of the 2002 calendar year are showing that the high-tech, high-speed world of the CART FedEx Championship Series is attracting an audience that is getting younger, and that is stretching across cultural and racial divides.
According to the latest Scarborough Research Release, CART race attendees from the 18-24 age bracket increased 47 percent, and were up another 20 percent in the 25-34 age group over the same time frame from 2001. The report also showed that the percentage of females attending CART races increased 14.5 percent and now makes up 34 percent of the total attendance figure.
CART is also building a fan base in the Hispanic and African-American sectors of the population. The percentage of Hispanics that attended CART races went up 27 percent this season to 19 percent of the total attendance while the percentage of African-American fans climbed 38 percent to 11.2 overall. Both figures show the percentage of Hispanics and African-Americans that attend CART races to be higher than that of the U.S. national population average - making CART the only major racing series in North America that can make that claim.
Overall, CART's attendance numbers continue to dwarf that of other open-wheel racing series in North America. Joyce Julius Sponsors Report numbers show the average attendance for all CART weekend events to be a robust 122,456 following last weekend's event at England's Rockingham Motor Speedway - averages that are nearly twice that of the Indy Racing League's total 2002 attendance figures. The CART figures are obviously boosted by the strong draw of its street courses, which has seen a three-day average attendance of 162,265 for its street-course events this year and 120,232 for its events held on permanent road courses.
CART's current attendance stands at over 1.8 million for the season, a number that has the series on track for its 11th consecutive season of drawing more than 2.3 million fans to its races. The CART FedEx Championship Series will return to the track October 4-6 for Round 16 of the championship with the Grand Prix Americas on the streets of Miami, Florida.