DETROIT (August 23, 2000) - Championship Auto Racing Teams announced today that it has entered into a three-year agreement with Simple Green, the non-toxic cleaning formula, to serve as the primary sponsor of the CART Safety Team. Beginning in ...
DETROIT (August 23, 2000) - Championship Auto Racing Teams announced today that it has entered into a three-year agreement with Simple Green, the non-toxic cleaning formula, to serve as the primary sponsor of the CART Safety Team. Beginning in 2001, the elite group will be recognized as the Simple Green CART Safety Team.
Simple Green also joins CART's list of official partners as the "Official Cleaner and Degreaser" of the FedEx Championship Series, the Dayton Indy Lights Championship and the Toyota Atlantic Championship.
"We are delighted to have Simple Green join CART as the primary sponsor of the CART Safety Team," said interim CART President and CEO Bobby Rahal. "Safety is a priority at both CART and Simple Green and it's great to have a company like Sunshine Makers, Inc., and its Simple Green product line join the CART family to raise the awareness for CART racing and our shared commitment to safety."
Simple Green first entered motorsports this season with the sponsorship of the SCCA Trans-Am Series Rapid Response Team. The Simple Green family of products, manufactured and sold globally, are non-toxic cleaning solutions currently used both in the home and for industrial purposes. The partnership will reinforce the strong commitment to safety held by both CART and Simple Green.
"We are very proud to announce this partnership with CART," said Mark Carter, Director of Marketing for Simple Green. "The one-of-a-kind Safety Team that CART fields provides an outstanding podium for Simple Green to promote its industry-leading cleaning solutions and our absolute commitment to safety. We view this as a truly winning combination."
The Simple Green CART Safety Team will be seen around the track at every race next season. Since its inception in 1984, CART's Safety Team has been providing state-of-the-art safety, rescue and medical services to the FedEx Championship Series. The group is comprised of highly-trained doctors, nurses and emergency response personnel who are trackside at every event. They operate CART's $1 million modern mobile trauma and physical therapy unit and a fleet of Toyota Tundra rapid-response vehicles that rush immediately to the scene of an incident. Officials, drivers and race team members have credited the CART Safety Team with significant contributions toward improvement of the sport's safety record.
"This partnership offers Simple Green one of the most unique marketing platforms in sports," added John Rowady, Senior Vice President and General Manager of ISL United States. "Simple Green's sponsorship of the CART Safety Team will generate a push for both their popular consumer and industrial brands. The CART Safety Team is a diamond in the rough, unique property utilizing specially fitted Toyota Tundras that are seen by millions of fans each year. We congratulate Mark Carter and Simple Green for having the marketing savvy to take advantage of this opportunity."
Simple Green was developed over 25 years ago as a cleaner/degreaser with the fundamental principles in mind to create a safer, more effective, less expensive cleaning solution, eliminating the need for hazardous chemicals and solvents. Sunshine Makers, Inc., the makers of the all-purpose, non-flammable, non-abrasive and biodegradable cleaner, have expanded from industrial use to become part of everyday life in millions of homes around the world. The environmentally-friendly Simple Green family now includes a variety of products for use on floors, furniture, barbecues, microwaves, cars, bicycles and golf clubs. Today, CEO Bruce P. FaBrizio, who created the cleaner with his father, and Simple Green have spent over $3 million proving the safety and efficacy claims of the products. More information on Simple Green can be found at www.simplegreen.com.
ISL United States, a part of the ISMM Group, is the world's leading independent sports event media & marketing group, marketing on behalf of international sports federations and other governing bodies on an exclusive worldwide basis. ISL's major business partners include the International Federation of Football Associations (FIFA), Championship Auto Racing Teams (CART) and the Association of Tennis Professionals (ATP Tour, Inc.).
Championship Auto Racing Teams, Inc. (NYSE: MPH) owns, operates and markets the FedEx Championship Series. CART's 2000 schedule consists of 20 races in five countries on four continents. The season opened March 26 at Homestead and concludes October 29 at California Speedway east of Los Angeles. Series champions Juan Montoya (1999), Michael Andretti (1991) and Jimmy Vasser (1996) are among the drivers who battle for the FedEx Championship Series title on oval circuits as well as temporary and permanent road courses. CART also owns and operates its top two development series, the Dayton Indy Lights Championship and the Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.cart.com.
-- CART --