CHAMPCAR/CART: PacWest/MDA Television Campaign

Indianapolis, IN -- PacWest Racing has been incorporated into a nationwide television campaign promoting this year's Jerry Lewis MDA Telethon to aid the Muscular Dystrophy Association. Motorola PacWest Mercedes-Benz Champ Car driver Mark...

Indianapolis, IN -- PacWest Racing has been incorporated into a nationwide television campaign promoting this year's Jerry Lewis MDA Telethon to aid the Muscular Dystrophy Association.

Motorola PacWest Mercedes-Benz Champ Car driver Mark Blundell has just completed taping of the MDA public service announcements at the Firebird Raceway in Phoenix along with 9-year-old twin brothers Chris and Marc Schwab from Prescott, AZ, who have Duchenne Muscular Dystrophy.

The final 30-second PSAs will feature action footage of Blundell's car and the Nextel PacWest Mercedes-Benz of his teammate Mauricio Gugelmin from the opening rounds of this year's FedEx Championship Series which starts at the Homestead Miami Speedway in Florida on March 26.

Blundell will be encouraging people to pledge money during the Telethon which will be aired by more than 200 affiliate stations across the country on Labor Day weekend September 3-4 and watched by an audience of some 75 million in the US and Canada.

The telethon will also be seen worldwide as streaming video on the internet at www.mdausa.org.

An individually designed commercial will be produced promoting the MDA Telethon and the sport of Champ Car racing for markets with affiliates that host the FedEx Championship Series.

Blundell also taped a 30-second spot which will continually appear throughout the 21.5-hour broadcast to inform viewers of credit card and secured online contribution options.

Blundell was involved in more than five hours of taping for the promotional spots and then recorded individual sound bites for the 200 affiliate stations that will air the annual Jerry Lewis MDA Telethon.

The affiliate identification pieces started with KABY-TV in Aberdeen, South Dakota and finished almost two hours later with KAPP in Yakima, Washington.

PacWest Racing President Bruce R. McCaw said he was pleased that his team would continue a partnership with MDA into a second year and that it could take an active role in the promotion of the Jerry Lewis MDA Telethon -- the Association's most important event.

"There is no doubt that MDA is a worthwhile and active organization with which all our team members are pleased to be associated," said McCaw.

"MDA is racing to find a cure for muscle-wasting diseases and we are doing whatever we can to help 'Jerry's Kids' get to the checkered flag."

MDA is a voluntary health agency working to defeat neuromuscular diseases through worldwide research, comprehensive patient services, and far-reaching professional and public health education.

The first non-profit organization recognized by the American Medical Association with a Lifetime Achievement Award "for significant and lasting contributions to the health and welfare of humanity," MDA maintains 230 hospital-affiliated clinics that offer families the best in care for progressive neuromuscular disorders.

"We're delighted to count PacWest Racing Group among our sponsors," said Robert Ross, MDA Senior Vice President and Executive Director.

"By racing for our families and featuring our logo on its cars, PacWest has created an extra reason for racing fans to cheer."

Championship Auto Racing Teams Chairman and CEO Andrew Craig praised PacWest for its involvement in the MDA project.

"It comes as no surprise that PacWest Racing Group is playing such a significant role in the 2000 MDA program," he said.

"The CART community is proud to generously support many causes and we commend Bruce McCaw, Mark Blundell and Mauricio Gugelmin for their involvement with the MDA initiative, one that gives so much back to so many deserving individuals."

As part of the continuing relationship, the official MDA logo will again be displayed on the Motorola and Nextel cars this year.

The remainder of the team's commitment to MDA for the 2000 season will be announced at round three of the championship at Long Beach in California on April 16.

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About this article
Series IndyCar
Drivers Mauricio Gugelmin , Mark Blundell , Bruce McCaw
Tags TV