Brand plan U.S. races starting with European CART!
Swindon, UK, Wednesday 11th December 2002: Martin Kendrick, Team Principal of Brand Motorsports, has confirmed that the team's 2003 racing programme will include the two planned European rounds of the 2003 CART FedEx Championship. The decision to race in CART follows a three month feasibility study that identified the huge marketing potential of U.S. Championships and Brand will use these European races as preparation for a full seasons campaign in the 2004 North American Indy Racing League.
Martin Kendrick, Team Principal:
"We are assembling a race team with the technical and engineering expertise to enable Brand Motorsports to compete in top level racing programmes in Europe and beyond and have already identified drivers to compete for us in the European CART rounds."
"The Brand Group is already very active in North America and IRL in 2004 will present us with a powerful marketing platform from which to further grow our business."
"A key element in the success of our communications business, which is now a global leader, has been strategic foresight and a discipline for long term planning. Our short term goal on the track is to establish ourselves at the front of the 2003 FIA International F3000 Championship grid. However, that is just the beginning."
"Brand is not a racing competitor but a motorsport business and has made a significant investment in top calibre engineering personnel, state-of-the-art premises and equipment. As part of a planned growth strategy the IRL represents an opportunity to further develop our business in 2004 whilst next year's proposed European CART races will provide excellent preparation."