CHAMPCAR/CART: Herdez Competition adds sponsor

Herdez Competition and Gevril Announce Champ Car Partnership Indianapolis, IN (July 16, 2004) - Herdez Competition is pleased to welcome fine Swiss watch company, Gevril as an associate sponsor to the ...

Herdez Competition and Gevril Announce Champ Car Partnership

Indianapolis, IN (July 16, 2004) - Herdez Competition is pleased to welcome fine Swiss watch company, Gevril as an associate sponsor to the #4 and #55 Herdez entries in the 2004 Champ Car World Series.

Founded in the mid 1700's by Jacques Gevril, more than 250 years of Fine Swiss Watch making expertise can be found within the foundation of every Gevril timepiece. The splendor and technical innovation of Champ Car racing uniquely coincides with the impeccable quality, craftsmanship and fine caliber of the Gevril timepieces. Gevril President Samuel Friedman commented on his partnership with Herdez Competition, "Following the launch of our new masterpiece series, the 'Serenade' at the Basel watch fair in April, it is a natural fit for Gevril to demonstrate the technical sophistication of our 'Avenue of Americas' model by associating with a winning Champ Car team; Herdez Competition. As part of our program with them, the team will join us in celebrating the official launch of the Serenade at Tourneau Time Machine in New York in September."

The upscale dimension of Gevril, Herdez Competition and the Champ Car World Series compliment each other's worldwide marketing strategies and advertising demographics. Herdez Competition Business Director, Kevin Lee, is pleased to welcome Gevril to the team and to its diverse group of partner's. "We are delighted to be able to form this partnership with Gevril whose products are outstanding in terms of quality and craftsmanship. The Gevril program has many aspects to it -- retail, media, hospitality, event promotion and branding; and integrates extremely well with other partners in our sponsor group." For more information on Gevril, please visit www.Gevril.ch.

Earning three victories, and seven podium finishes in just four years; Herdez Competition has enjoyed early success in the Champ Car World Series. With more than 2.2 million people attending Champ Car races annually and a massive worldwide audience, Herdez Competition also offers a range of proven marketing and advertising platforms to enhance the business of its corporate partners; Grupo Herdez, McCormick, Vitro, Roshfrans, Televisa, AstraZeneca, JCDecaux, Gevril, Comex and Clausing. For more information about Herdez Competition and its partners, please visit www.TeamHerdez.com.

-HC-

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Series IndyCar