Bridgestone Returns as Title Sponsor of Bridgestone Grand Prix of Monterey MONTEREY, Calif. (August 17, 2004) -- The Bridgestone Potenza brand will once again be emblazoned on the tire bridge and other prominent locations around Mazda Raceway ...
Bridgestone Returns as Title Sponsor of Bridgestone Grand Prix of Monterey
MONTEREY, Calif. (August 17, 2004) -- The Bridgestone Potenza brand will once again be emblazoned on the tire bridge and other prominent locations around Mazda Raceway Laguna Seca, as Bridgestone will serve as the title sponsor and official tire of the Bridgestone Grand Prix of Monterey Sept. 10-12.
The Bridgestone Grand Prix of Monterey is headlined by Round 11 of the Bridgestone Presents the Champ Car World Series Powered by Ford, marking the 22nd successive year of Champ Car racing on the Monterey Peninsula.
"We love the combination of the world's leading tire manufacturer with one of the world's most challenging racing venues," said Gill Campbell, general manager of Mazda Raceway Laguna Seca. "Bridgestone has always been an active sponsor, providing the Grand Prix with a strong retail promotion via their network of Bridgestone dealers. But this year they've become even more involved with the Bridgestone Champ Car Night street party on Friday night of race week."
Bridgestone Champ Car Night is scheduled for Friday, Sept. 10, from 5 to 9 p.m., and will take place on Alvarado Street in downtown Monterey, adjacent to Fisherman's Wharf. The fan-friendly event features driver appearances and autograph sessions, live music, race car displays and interactive elements, and other Bridgestone Grand Prix of Monterey-related entertainment.
Area Bridgestone retailers also plan a popular promotion leading up to Grand Prix weekend that will offer fans a voucher book that includes a coupon redeemable at Mazda Raceway Laguna Seca for free admission on Friday, Sept. 10 and another coupon redeemable at the track for a free Bridgestone Motorsport cap. The book, free at participating Bridgestone retailers beginning Sept. 1 while supplies last, also includes coupons good for discounts on products and services at Bridgestone outlets.
"The Bridgestone Grand Prix of Monterey is a marquee event for our company," said Al Speyer, executive director of Motorsports for Bridgestone Firestone North American Tire, LLC. "Mazda Raceway Laguna Seca is known for being one of the most unique circuits anywhere and Bridgestone is proud to be associated with the event once again. The Monterey Peninsula market is important to us as well, and the Bridgestone store and dealer network in the area is showing its support for the event with its 'free Friday' coupon book promotion. Best of all, everyone at the track on race weekend will only need look at the famous Laguna Seca tire bridge to know who the Grand Prix of Monterey title sponsor and official tire is."
Bridgestone Firestone North American Tire, LLC, based in Nashville, Tenn., is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agricultural and other tires to its customers in North America.