ATTENDANCE INCREASES AT FedEx CHAMPIONSHIP SERIES EVENTS IN 1999
DETROIT (December 15, 1999) - The FedEx Championship Series played to more than 2½ million spectators during the 1999 season, enjoying an attendance increase of 6.4 percent over 1998, according to Sponsors Report. A total of 2,524,160 fans attended FedEx Championship Series events during the record 20-event 1999 campaign. The figure represents an increase from 1998's cumulative attendance figure of 2,371,909 in 19 events. Attendance figures were provided to CART by Sponsors Report, published by Joyce Julius and Associates of Ann Arbor, Mich. CART has always relied on third-party data for its attendance figures, having utilized the annual Goodyear attendance report, considered to be the industry standard, through 1998, after which it ceased publication. The Sponsors Report remains as the only known consistent third-party source for this data. "The Goodyear data used previously, and that produced by Sponsors Report, are not directly comparable," said Nancy Miller Lewis, CART Director of Research and Planning. "However, we think that Sponsors Report provides a good directional research tool, and are pleased to note that our audience grew by 6.4 percent in 1999." The FedEx Championship Series contested a record 20 events in five countries on four continents in 1999, including stops in Japan, Brazil and Australia in addition to the 17 rounds contested in the United States and Canada. In addition to the at-track attendance, an average of 60 million viewers in 195 countries watched FedEx Championship Series broadcasts around the world.