Early Edmonton Activity Exceeding Expectations as Canadian City Readies For Inaugural Champ Car World Series Event
INDIANAPOLIS (December 13, 2004) -- One of the cornerstones of the Bridgestone Presents The Champ Car World Series Powered by Ford is in the support it receives from the fans, business leaders and government officials at each stop it makes in Canada.
More than 133,000 fans have come out to every one of the 37 Champ Car events ever held in Canada, so it would stand to reason that the newly-announced race to be held July 17 in Edmonton would be met with a good dose of enthusiasm.
But mere enthusiasm apparently does no justice to the response that the city of Edmonton and the province of Alberta have given to the inaugural Edmonton Grand Prix as ticket sales and business interest has exceeded all forecasts in the first weeks of availability. Event sales began less than one week ago and the phones have been ringing off the hook ever since the December 7 launch.
"The response has been absolutely beyond our wildest imagination," said Edmonton Grand Prix General Manager Greg MacDonald. "We had 40 suites forecast in our original budget but we will have 80 sold by next week. Ticket sales have been great and we haven't even started selling general admission passes yet. The three-day ticket packages have been flying out of here."
Race organizers will have grandstands to seat 48,000 fans erected around the City Center Airport layout. The track layout has been designed with those seats in mind, providing fans with the ability to see as much as 95 percent of the action at any time.
"Our Canadian markets have always been strong performers in terms of support for the Champ Car product. These early sales results in Edmonton however are nothing short of amazing and a credit to the promoter and the great City of Edmonton," said Executive Vice President of Development Joe Chrnelich. "This type of performance is also a great indication that Champ Car open wheel racing is on the move, has broadbase market appeal and is poised for business growth going into the 2005 season."