CHAMPCAR/CART: Champ Car selects television production company

Betelgeuse Productions Selected as Television Production Company INDIANAPOLIS (March 9, 2004) -- The Champ Car World Series will have a different look and feel to its television broadcasts in 2004 after contracting with New York industry...

Betelgeuse Productions Selected as Television Production Company

INDIANAPOLIS (March 9, 2004) -- The Champ Car World Series will have a different look and feel to its television broadcasts in 2004 after contracting with New York industry stalwarts Betelgeuse Productions to produce its television package.

A strong force in the television production industry with 23 years of experience, Betelgeuse has won more than 40 Emmy Awards for its work. One of the most respected post-production studios in television, Betelgeuse Productions has a long-standing sports pedigree, having done production work for the NBA and the NFL including producing the opening for Super Bowl XXVIII. The Manhattan-based company produces the long-running hit Inside the Actors' Studio with Jim Lipton for NBC's Bravo Channel and has worked with all of the major broadcast networks.

"This is a very exciting step for Champ Car and we believe that our fans will enjoy the new innovations that Betelgeuse will bring to the broadcasts," said Champ Car President Dick Eidswick. "We are very much looking forward to an entirely new television package, one which will greatly increase our exposure and introduce many new fans to Champ Car racing."

Betelgeuse Productions is concentrating its years of experience on improving the viewing experience for Champ Car race fans by focusing on developing compelling on-track action, better understanding of the drivers, the teams and their crews throughout the season. Even the fans will be getting in the act during this Champ Car World Series season.

"We are focused on creating a compelling television program that features great racing action," said Executive Producer Rick Murphy. "To us, telling the stories that surround the event also includes a view for the inside. We are going to allow Champ Car fans to experience many things that they have never seen on a race broadcast. We believe that if you help fans understand why drivers and their teams compete and learn what goes into a race, they will care a lot more about who wins the race.

The company has already begun preparation for the 2004 season, and is already producing in-depth interviews with the Champ Car drivers at this week's 2004 Champ Car Season Premiere in Long Beach. In addition to the race production, Betelgeuse will also assist in the production of post-session video news releases as well as the popular satellite media tour Sunday night at the track. The satellite media tour allows television stations from around the country to conduct live one-on-one interviews with the Champ Car race winner directly after the event for use on their local sportscasts.

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Series IndyCar
Tags TV