Elkhart Lake, Wisc., July 25, 2003--Road America is offering discounts and incentives to boost ticket sales for the Mario Andretti Grand Prix at Road America Presented by Briggs and Stratton, according to George Bruggenthies, president and...
Elkhart Lake, Wisc., July 25, 2003--Road America is offering discounts and incentives to boost ticket sales for the Mario Andretti Grand Prix at Road America Presented by Briggs and Stratton, according to George Bruggenthies, president and general manager. The discount coupons are in area newspapers and through the Triple A Automobile Club. Other fan incentives include Friday's group photo with Mario Andretti on the race track at Turn 5 and a fan autograph session with the CART drivers. Saturday kids can meet Cartoon Network's Johnny Bravo in the Aurora Family Fun Zone, and for fans of all ages, a Fan Forum with Mario Andretti, Emerson Fittipaldi and Paul Newman and the CART Inner Circle Fan Club meeting. Tickets are available online, www.roadamerica.com or by calling 1.800.365.7223. Parking and children 12 and under are free.
"We're working to create an awareness about the CART race and really emphasize how much fan interaction there is with the drivers," said Bruggenthies. "Tickets include entrance to the paddock, where the teams set up, so it's possible to be very close to the drivers. It's a great racing atmosphere," he said.
"This year is very special because of world champion driver Mario Andretti's involvement," Bruggenthies continued. "He negotiated on behalf of the fans and Road America and he's the reason that we're going to see CART racing here this weekend. Without Mario there would be no Champ Cars at Road America this year, and we want to do our part to encourage fans to come to the race and to thank Mario.
"We're still hearing that fans don't know that the race is Aug. 3, and more important, that the race is back on," he said. "We need all race fans to join with us and make an extra effort to turn this event into a rousing success."
Tickets for the four-day weekend are $115; daily tickets are Thursday, $10 (test day), Friday $25, Saturday $40 and Sunday $60.
Road America has placed $5 coupons in the Chicago Tribune and in Wisconsin, the Milwaukee Journal and the Gannet newspapers in Appleton, Fond du Lac, Green Bay, Manitowoc, Marshfield, Oshkosh, Sheboygan, Stevens Point, Wausau and Wisconsin Rapids.
In Northeast Wisconsin, coupons will appear in The Entertainer and the Auto Gazette, free newspapers distributed in convenience stores, among other locations. Triple A Automobile Club members also will receive $5 off, as well as CART's Inner Circle Fan Club members.
Area hotels report rooms available, and the Elkhart Lake Chamber of Commerce, 920.876.2922, has homes and rooms in homes available. The Chamber's rooms were originally booked by Fox Network, but when CART canceled the race, the network canceled the rooms.
Road America also offers camping at the race track in the Carousel Campground for tents and pop-ups and along the race track. To reserve space, call 1.800.365.7223, or order online, www.roadamerica.com
Gates open at 7 a.m. Thursday through Sunday, and sessions begin between 8 and 8:30 a.m. each day. The Champ Car race begins at 2 p.m. on Sunday and will be carried live on HDNet, available through Dish and Direct TV and on some cable television systems.
Road America hosted its first race in 1955, and the Championship Auto Racing Teams (CART) series has been at Road America for 22 years. The 2002 Road America winner was Christiano da Matta, this year competing in Formula One; followed by Alex Tagliani, and third, Bruno Junqueira.