Grand Prix Americas to be televised on CBS. Miami, Fla. (April 22, 2003) -- Following in the footsteps of what was the highest-rated race in the 2002 Bridgestone Presents The Champ Car World Series Powered by Ford season, organizers of the...
Grand Prix Americas to be televised on CBS.
Miami, Fla. (April 22, 2003) -- Following in the footsteps of what was the highest-rated race in the 2002 Bridgestone Presents The Champ Car World Series Powered by Ford season, organizers of the Grand Prix Americas announced today that this year's Champ Car street race in downtown Miami will be televised live on CBS.
The second-year event, which will be Round 15 of the 2003 Champ Car World Series schedule, received a rating of 1.4 with a 3 share on CBS last year, reaching 1,449,000 households -- a rating that was the highest of the season for the Champ Cars. Locally in Miami, the inaugural race was shown on tape-delay, due to a conflict with the NFL's Miami Dolphins, and received a rating of 6.7.
"We are thrilled to be on the CBS network once again," said Chuck M. Martinez, president and general manager, Grand Prix Americas. "This increased exposure will allow us to showcase our spectacular event and put the spotlight on the beautiful scenery and people of Miami."
Time of the broadcast will vary depending on CBS's football schedule. In cities where CBS is carrying a West Coast game, The Grand Prix Americas will be aired live. In the other cities, the race will be broadcast on tape-delay. The race will be the seventh to be televised on CBS in the 2003 season.
"We are looking at ways to help teams build value for their sponsors and partners and getting the Grand Prix Americas in front of the fans is a key part of aiding our teams," said CART CEO and President Christopher R. Pook.
Grand Prix Americas is a festive week featuring various social events such as the FanFest at Bayside, Grand Prix Americas Street Festival in Coconut Grove and the Grand Prix Americas Foundation Charity Ball and culminates with two of North America's premier racing series. On September 26-28, 2003
Bridgestone Presents The Champ Car World Series Powered by Ford will join the American Le Mans Series (ALMS) promoting a "dual-headline" that makes the Grand Prix Americas one of the foremost motorsports weekends of the year. This Blast by the Bay will be held in Downtown Miami at Bayfront Park in agreement with the City of Miami, the Bayfront Park Management Trust and the Miami Sports and Exhibition Authority. For information call 305.533.1033.