DETROIT (June 17, 2000) - Championship Auto Racing Teams, Inc. (CART) (NYSE: MPH) and Quokka Sports, Inc. (NASDAQ: QKKA), a leading provider of sports entertainment for the digital world*, today announced the launch of the Biggest CART Fan...
DETROIT (June 17, 2000) - Championship Auto Racing Teams, Inc. (CART) (NYSE: MPH) and Quokka Sports, Inc. (NASDAQ: QKKA), a leading provider of sports entertainment for the digital world*, today announced the launch of the Biggest CART Fan Contest at www.CART.com <http://www.CART.com>. The contest will combine both online and offline features to create a unique and interactive way for fans to reinforce their connection to the sport. The winner, and a guest, will receive an all-expense paid trip for two to the final race of the year in Fontana, Calif., where they will spend the day with leading CART drivers Michael Andretti, Christian Fittipaldi and Tony Kanaan and their teams.
"Over the past year, CART.com has brought CART racing to a new level, delivering it to the desktops and into the living rooms of thousands of devoted fans," said John Schram, General Manager, CART.com. "The primary goal of the site is to use technology to deliver an experience rivaled only by actually attending a live event. This contest and features on the site bring fans closer to the racing, creating a personal connection with the sport and drivers."
"My involvement with CART.com over the past year has been an amazing experience," said Tony Kanaan, a driver for Mo Nunn Racing and one of the contest judges. "Through the site, I've been able to communicate one-on-one with some of the best fans in the world. This contest is a great way to recognize the fans and reward them for their dedication."
How to Enter
Beginning immediately, all fans wishing to enter the CART Biggest Fan Contest must submit an essay of 150 words or less explaining why they are CART's Biggest Fan. Judging criteria include passion, loyalty, originality and knowledge of the sport. Essays can be submitted online at <www.cart.com> or by mail. Deadline for entries is July 20, 2000. The contest is subject to rules posted at <www.cart.com>.
A panel of CART drivers will review all entries and select 10 finalists. The 10 finalists' essays will be posted on the CART.com web site on July 30, 2000, where fellow fans will vote online to select the winning entry.
The winner of the Biggest CART Fan Contest will be announced on September 10, 2000. The Grand Prize includes the following:
* Roundtrip airfare for two to Los Angeles, Calif.
* Half a day with the Newman/Haas Racing team and drivers Michael Andretti and Christian Fittipaldi
* Half a day with the Mo Nunn Racing team and driver Tony Kanaan
* CART Fast Laps Ride around California Speedway
* Hotel accommodations for three nights
* $500 in spending money
* Cool CART goodies and merchandise.
"CART fans are some of the most passionate, loyal fans in any sport, and we wanted a way to recognize that," said Patrick Leahy, Senior Vice-President of Marketing for CART. "This contest is just one of many ways CART is giving back to the fans, letting them know how important they are to the sport and drivers, and making CART the ultimate racing experience."
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