Danica Patrick's Andretti Green Racing Indycar Reveals New Look with the Announcement of Boost Mobile Sponsorship; Boost Mobile Joins Forces with Motorola as Primary Sponsor of Danica Patrick's Andretti Green Racing IndyCar INDIANAPOLIS, Ind....
Danica Patrick's Andretti Green Racing Indycar Reveals New Look with the Announcement of Boost Mobile Sponsorship; Boost Mobile Joins Forces with Motorola as Primary Sponsor of Danica Patrick's Andretti Green Racing IndyCar
INDIANAPOLIS, Ind. (May 1, 2009) - Boost Mobile, the prepaid division of Sprint Nextel (NYSE: S) that redefines value for prepaid wireless consumers, and Motorola, Inc. (NYSE:MOT) today unleashed the new paint scheme for Danica Patrick's lucky #7 car with announcement of a Boost Mobile sponsorship. Patrick unveiled the new IndyCar design today by driving it down the tarmac at the Indianapolis International Airport. For the remainder of the 2009 IndyCar Series season, Patrick will sport a jet-black Boost Mobile/Motorola/Andretti Green IndyCar with eye-catching, electric orange accents.
"Danica Patrick is the perfect representation of the Boost Mobile brand as she is unconventional, has edge and attacks the competition like Boost attacks the prepaid wireless market," said Matt Carter, president, Boost Mobile. "Boost Mobile has a long history with Motorola and is excited about the opportunity to work with Danica and Andretti Green Racing to broaden the Boost brand and appeal to Danica fans everywhere."
"Solid and generous support from sponsors like Boost Mobile and Motorola keep me on the fast track to victory," said Danica Patrick. "Boost Mobile's signature live-on-the-edge spirit is definitely in tune with my competitive fire - and it will help take Andretti Green Racing up a few notches with a new attitude."
Since 2007, Motorola has served as title sponsor of Patrick's IndyCar and provider of two-way communication solutions for all four Andretti Green teams. Motorola has been involved in open wheel racing for more than a decade and with Andretti Green Racing for the past six seasons. Motorola will continue to provide communication solutions to Andretti Green as well as promote its brand and products through the sport.
"At Motorola, partners like Boost Mobile and sponsorships such as Danica Patrick/Andretti Green Racing are key to our brand success," said Jean-Pierre Le Cannellier, senior director of North America marketing, Motorola Mobile Devices. "We are thrilled to kick off this joint sponsorship as Danica prepares to race in the Indianapolis 500 and as we introduce our latest Push-To-Talk1device."
Coupled with the Boost Mobile's $50 Monthly Unlimited cell phone plan, the innovative Motorola Clutch i465 combines the power of Push-to-Talk and the convenience of a QWERTY keyboard. Along with meeting military specifications for extreme conditions, including shock, vibration and dust, Clutch satisfies the unlimited communication needs of even the most serious texters and talkers. The Motorola Clutch will be available from Boost Mobile in Q2 2009.