A.J. Foyt Participates in Houston's First Global Image Campaign HOUSTON - Ask two dozen Houstonians what is special about their hometown, and you're likely to get two dozen different answers. The Greater Houston Convention and Visitors Bureau...
A.J. Foyt Participates in Houston's First Global Image Campaign
HOUSTON - Ask two dozen Houstonians what is special about their hometown, and you're likely to get two dozen different answers. The Greater Houston Convention and Visitors Bureau (GHCVB) is leveraging the city's diverse offerings in Houston's first global image campaign. The "My Houston" campaign features anecdotes from local celebrities with nationally recognized names.
After nearly nine months of contacting celebrities in 2007, the GHCVB has a roster of about 25 participants in the campaign. The series presents the many facets of Houston to a potential visitor. There are so many different "Houstons" to see-visitors can take some advice from some of Houston's best-known residents including the first four-time winner of the Indianapolis 500 A.J. Foyt.
"Houston is where I was born and raised," says Foyt. "It's where my kids were born and raised-it's home. I have travelled all over the country, to Europe, Australia and Asia but I love coming home to Houston. It's where I belong-it's where my heart is."
The ad featuring Houston's most famous race driver offers his unique perspective on his beloved city, including his favorite restaurants and a recounting of his 200 mph drive on the 610 Freeway. It is appearing in this month's Continental In-Flight magazine as well as the May 19th edition of the Wall Street Journal and the May 23rd edition of USA Today.
Following are a sampling of comments by some of Houston's notable residents including:
* President George and Barbara Bush: "There is no other city in the world where the hearts are bigger and where everyone knows how to be a good neighbor. Houston is and always will be where we call home."
* Dr. Denton Cooley, President and Surgeon-In-Chief, Texas Heart Institute: "The spirit of citizenry in this city is unique. People feel possessive about Houston. They don't just live here, they own it. The philanthropic generosity stems from that mentality."
* Larry Kellner, CEO, Continental Airlines: "In addition to being an important business center and a great place to raise a family, Houston has a thriving art scene and theater district, great shopping, superb school systems and educational opportunities and many top restaurants. We fly all over the world, but we only come home to one city, and that's Houston, Texas."
Other participants in the campaign include singer Beyonce Knowles, CBS commentator Jim Nantz, Grey's Anatomy actor Chandra Wilson, PBS TV host Bill Stubbs, rock band Blue October, Houston Dynamo soccer star Brian Ching, Olympic gold medalist Carl Lewis, Project Runway winner Chloe Dao, country music stars Clay Walker and Clint and Lisa Hartman Black, NBA Houston Rockets center Yao Ming, NFL Houston Texans coach Gary Kubiak, heavyweight champ George Foreman, entertainers Hilary and Haylie Duff, PGA golfer KJ Choi, All My Children actor Leven Rambin, Latin Grammy winner Oscar de la Rosa and Grammy winning Gospel star Yolanda Adams.