Texas-based team

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EFFORT Racing is at home this weekend at the Circuit of The Americas

What better way to welcome a Texas fall than with some of the most exciting racing the state of Texas sees all year. And beginning September 20, race fans will watch as some of the country’s best drivers vie for the top spot during the IMSA American Le Mans Series at the famed Circuit of the Americas (COTA) in Austin, Texas, the precursor to what some consider the superbowl of racing – the November Formula 1 United States Grand Prix.

Texas-based team EFFORT Racing is currently dominating the IMSA series. If their Facebook likes are any hint at the domination the team is having off the track – the team has already collected 297,348 Facebook likes in only 19 months, which is on pace with that of F1 teams in terms of followers, and have more than 5,500 talking about them daily – their wins on the track confirm their accomplishments and successes, and ensure fans at this week’s race are guaranteed a thrill.

And what’s not to like?

EFFORT Racing was founded by accomplished driver Emile “Chuck” Toups, who currently drives in the Ferrari Challenge; its team captain is veteran driver Michael Mills, who is joined by young gun Sloan Urry, who together are set to catapult the team to the top of the podiums during this series.

Sloan Urry
Sloan Urry

Photo by: Eric Gilbert

Mills got his start in racing in 2004 when he won two national championships on motorcycles before joining EFFORT Racing in 2011, and Sloan, who has already completed the Porsche Fitness Check at Potsdam University’s outpatient facility in Germany, comes to EFFORT Racing for the 2013 season where he’s already moved up to the IMSA GT3 Cup Challenge in the top Platinum class.

With EFFORT Racing’s Texas roots, coupled with COTA being the premier track in the country, fans and drivers alike can expect that the EFFORT Racing team will continue living up to its motto, “We Come To Win.”

Check out Effort Racing at COTA this month when it runs in the ALMS September 20 and 21. Effort Racing

Michael Beachum

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About this article
Series IMSA
Article type Special feature
Tags austin, cota, effort racing, imsa gt3, mills, porsche, texas, toups, urry