Pikes Peak adds Drift show

Fountain, CO - April 19, 2004 - The prestigious Falken Tire Pikes Peak International Hill Climb will play host to the 3rd stop of the Falken Tire Drift Showoff event series June 26th-27th. For the first time in U.S. Motorsports history,...

Fountain, CO - April 19, 2004 - The prestigious Falken Tire Pikes Peak International Hill Climb will play host to the 3rd stop of the Falken Tire Drift Showoff event series June 26th-27th. For the first time in U.S. Motorsports history, Mainstream Productions Inc. will showcase the sport of drifting at the second oldest motorsports event in the United States.

"Drifting originated in the mountains of Japan and we are very excited about bringing the sport back to its original setting. Only this time, it's here in the U.S. at Pikes Peak," says Ken Miyoshi, President of Mainstream Productions.

Falken Tire drivers Calvin Wan, Yoshinori Koguchi and Seigo Yamamoto will drift the paved section of the famed Pikes Peak Highway on June 26th during the lunch break in conjunction with the finals of the Hill Climb competition.

"Bringing the sport of drifting to the mountain roads of Pikes Peak was the next logical step in the evolution of this exciting new sport," said Falken Tire Vice President of Sales and Marketing and Logistics Richard Smallwood. "It puts this most extreme form of motorsports on one of the most extreme roads on the planet. It is tantamount to bungee jumping from a helicopter at over 14,000 feet."

On June 27th the Drift Showoff continues at Pikes Peak International Raceway with the professional drifting exhibition, clinic, and competition. Drivers from across the U.S. are planning to compete in this historic event.

The Drift Showoff in conjunction with the Falken Tire Pikes Peak International Hill Climb are all part of the 2nd annual Pikes Peak SpeedWeek festivities created to promote motorsports in the Rocky Mountain region. Other events include a downtown Colorado Springs Fan Festival which drew over 20,000 people in 2003, the return of Soap Box Derby Racing on June 27th, a charity golf tournament on June 29th and the USAC/Rocky Mountain Classic at Pikes Peak International Raceway featuring the National Midget Car Series, Valvoline National Sprint Car Series, Weld Racing Silver Crown Series and the American Speed Association Series as well as the largest fireworks show in southern Colorado.

Event features:

Pikes Peak Hill Climb Drift Showoff

Drivers will drift the world famous Pikes Peak Hwy for the first time in history! Witness the spectacle as drifters attack the hill.

Drifting Exhibition

All day drift exhibitions with top Japanese Pros getting sideways at over 100mph!!! Come check out side-by-side drifting action in this exciting display of speed, style and car control.

Drift Clinic & Competition

Learn to drift from top Japanese Pros and  U.S.  instructors.   Top  drivers
will also be able to battle it out in the competition for cash  and  prizes.

Showoff Car Show

Import Showoff, the original Import car show, attracts the nation's top high performance and show vehicles as well as special appearances by some of the world renowned tuners.

About Falken Tire

Falken Tire Corporation, best known for their Ultra High Performance Radials, is a subsidiary of The Ohtsu Tire and Rubber Company Limited of Osaka, Japan.

Falken is dedicated to providing value in their Falken Ultra High Performance Tire brand through a sustained commitment to advanced technological achievements, innovative products, a heightened level of environmental consciousness and the belief that sound business practices lead to successful partners. More information may be found at www.falkentire.com.

About the Falken Tire Pikes Peak International Hill Climb

The Falken Tire Pikes Peak International Hillclimb is a long-standing tradition in Colorado Springs and the second oldest motorsports event in the United States. An annual event since 1916, the June 26th, 2004 running marks the 82nd running of the event. The PPIHC is run on a 12-mile course that begins at 9,200 feet and finishes at the 14,110 foot summit of Pikes Peak. The race features a variety of automotive and motorcycle classes with an average of 150 drivers and 500 volunteers involved. www.ppihc.com

About Pikes Peak International Raceway

Pikes Peak International Raceway is the premier motorsports facility in the Rocky Mountain Region and plays host to the likes of NASCAR, Indy Racing League, United States Auto Club and AMA Superbike racing. www.ppir.com

-ppihc-

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