COLORADO SPRINGS, Colo. (June 7, 1999) - ADT Automotive, an automobile remarketer based in Nashville, Tenn., has signed on as the presenting sponsor for the 1999 Pikes Peak International Hill Climb, race officials recently announced. The 77th Annual "Race to the Clouds" is slated for July 4 on the Pikes Peak Highway near Colorado Springs.
"We're excited about continuing our involvement with the Hill Climb and Museum," said Nick Peluso, ADT's vice-president of sales. "This is a wonderful way to build ADT Automotive's brand awareness and at the same time support one of the world's most challenging and exciting motorsports events."
In addition to being the Hill Climb's presenting sponsor, ADT Automotive will host the annual ADT/Pikes Peak International Hill Climb Auction on July 2. Racing legends Parnelli Jones, Roger Mears, and Ivan Stewart will help auction off an exciting array of Hill Climb memorabilia and related products, including Pirelli tires, high-performance wheels from Ultra Wheel, shock absorbers from KYB, autographed ADT Automotive racing helmets and jackets, and much more.
ADT will also co-present the 2nd Annual Challenge of Champions in conjunction with Toyota Motor Sports USA. The event will serve as a kick-off to the '99 Hill Climb on July 4 and feature Jones, Mears, and Stewart in direct competition on the Pikes Peak Highway.
Tickets for the 1999 Pikes Peak International Hill Climb are available online at www.ppihc.com, the Hill Climb Auto Educational Museum in Manitou Springs, King Soopers throughout Colorado, Tire Centers Inc. in Colorado Springs, the U.S. Air Force Academy, and Colorado Springs military installations.
The Pikes Peak International Hill Climb is held annually on July 4 in cooperation with the City of Colorado Springs and the U.S. Forest Service. The Race attracts an international field of auto, truck, and motorcycle competitors. Its 12.42-mile course on a groomed gravel highway to the 14,110 ft. summit of Pikes Peak is open to the public year-round.
The event is presented by ADT Automotive. Other sponsors include Pennzoil-Quaker State Co., Pirelli Tire, Toyota Motor Sports USA, The Robert Bosch Corporation, Ultra Wheel Co., Contract Freighters, Inc., Kenworth, and Barnett Tool. The Hill Climb is the principal fund raising event for the Pikes Peak Auto Hill Climb Educational Museum.
The 1999 Hill Climb is dedicated to racing legend and longtime Hill Climb competitor Bill Daniels, who died suddenly of cancer in April, 1999.