Aston Martin GT4 Challenge of North America now has a partner to produce, distribute and provide sponsorship sales in Signature MSAP.
Signature MSAP is an international motorsports and automotive production company with over 30 years experience. Signature MSAP currently produces programming in over 42 countries delivered to more than 110,000,000 broadcast households and via broadband through Motorsport.com with broadcasts such as the Cooper Tires Prototype Lites series.
The Racer's Group (TRG) and Aston Martin Racing (AMR) are spearheading the Aston Martin GT4 Challenge of North America, which will run a total of seven races at some of North America's most historic road courses.
Initial broadcast plans call for an aggressive campaign via Velocity and Motorsport.com to the US market with larger scale distribution to be announced internationally with MotorsTV and Eurosport.
“We are excited to be working with TRG-AMR and their phenomenal organization,” said Matt Tarleton, President of Signature MSAP.
“They are a large part of the motorsports landscape in North America, and we are big fans of the Aston Martin brand. Their attention to the high-demographic fan base is right up our alley. The series will make a fantastic addition to both Velocity and Motorsport.com.”
“We are really enthused to have put a television deal in place for Year One of the Aston Martin GT4 Challenge of North America,” said Kevin Buckler, founder and CEO of The Racer’s Group. “That speaks volumes to the magic of this brand and all that Aston Martin has fostered over its 100-year history, including 50 years of racing.
“In SignatureMSAP, we see a production group with not only experience in motorsports production, but a willingness to help us get this series launched right both from the sales and production side of things. Matt [Tarleton] has shared with us some very novel and unique ways to tell our story, and I know he will do it well.”