A key component in the merger of GRAND-AM Road Racing and the American Le Mans Series presented by Tequila Patrón was announced today, with world-class branding agency SME Branding selected to develop the new identity for the combined sports car series.
The New York-based agency’s client list includes NASCAR, the NFL, NHL, UFC, the New York Yankees, Kentucky Derby, and Madison Square Garden. In this assignment, SME will conduct stakeholder research, develop positioning strategy and produce the name, logo and brand identity for the new series.
“We are honored to be part of this historic moment in motorsports,” said SME Branding Senior Partner Ed O’Hara. “Our process will include key stakeholders from the merged series so that we can get to one holistic concept representing both the excitement and prestige of the series.”
The new branding is expected to be revealed in early 2013.
GRAND-AM Road Racing