Grand American Road Racing and Hoosier Tire Make Three-Year Deal DAYTONA BEACH, Fla. (August 13, 2004) -- Grand American Road Racing Association and Hoosier Racing Tire Corp. announced a three-year agreement today that will make Hoosier the ...
Grand American Road Racing and Hoosier Tire Make Three-Year Deal
DAYTONA BEACH, Fla. (August 13, 2004) -- Grand American Road Racing Association and Hoosier Racing Tire Corp. announced a three-year agreement today that will make Hoosier the Official Tire of Grand American Road Racing for the 2005 through 2007 seasons. All classes in the Rolex Sports Car Series and Grand-Am Cup Series will compete exclusively on Hoosier tires, making Hoosier the only tire company to supply two major American road racing championships during the same period.
Rolex Series teams will have several opportunities to try out the new rubber, as organized tests are planned later this year leading up to the prestigious Rolex 24 At Daytona in 2005. Grand-Am Cup Series teams have competed exclusively on Hoosier Tires since the series was founded in 2001.
"Hoosier is the largest racing tire manufacturer in the world, and I am convinced that they are fully equipped to supply tires for the Rolex Sports Car Series and the Grand-Am Cup Series," said Grand American President Roger Edmondson. "After visiting the Hoosier plant in Indiana, I am thoroughly pleased with Hoosier's quality and procedures. And with the success we've had developing tires for the Grand-Am Cup Series over the past few years, I know that Mike Kraemer and the rest of the Hoosier engineering crew will be great partners as we bring the Hoosier brand into the Rolex Series."
"We are very pleased to be a part of the evolution of American road racing," said Bob Newton, CEO and President of Hoosier Racing Tire Corporation. "Hoosier is excited about the opportunity to demonstrate our potential in a world class program. Our philosophy and Grand American's are the same. We are single-minded when it comes to racing."
As part of the agreement, Hoosier will be participating in a range of marketing programs aimed at rewarding competitors and raising awareness of the series and the sport among American race fans. Edmondson noted that a promotional campaign is currently being readied that will bring news and information about sports cars and road racing to a broader audience. Hoosier will also be named the title sponsor of the Rolex Series Pacesetter Program, which provides more than a half million dollars a year to top teams.
Hoosier is the world's largest supplier of race tires and manufactures and distributes a complete line of racing tires for most types of racing, including road, drag, oval, and kart applications. For additional information on Hoosier Racing Tire and its line of high performance racing tires, log on to www.hoosiertire.com.
Grand American Road Racing Association, which sanctions the Rolex Sports Car Series and the Grand-Am Cup Series, is one of the fastest growing motorsports organizations in the United States. Established in 1999, Grand American's stated goal is to bring stability to professional sports car road racing in North America. The 12-race 2004 Rolex Series schedule and the 10-race Grand-Am Cup calendar deliver professional sports car racing to many key markets throughout North America in addition to being televised in the United States and Canada on SPEED Channel and distributed globally through ESPN International. With title sponsorship support from Rolex Watch USA, the Rolex Sports Car Series showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers. Learn more about Grand American at www.grandamerican.com.